What to Buy at the Taylor Swift-approved Halara Pop-up
The popular athleisure brand Halara is bringing a sporty-chic summer to their NYC pop-up shop, running until June 9th.
Halara, a popular athleisure brand, has been steadily gaining a following online because of their unique take on chic activewear and affordable price range. From pink overalls made in a soft sweatpant material to draped maxi dresses made with the same comfortable fabric, Halara is commited to elevating athleisure and prioritizing movement. Having an unofficial endorsement from Taylor Swift has helped, too.
At Coachella this past April, Swift was spotted enjoying shows and roaming around the festival with friends while wearing Halara's bestselling Breezeful pleated mini skirt in black. The skirt offers an edgy take on a classic tennis skirt, with a cutout that showcases a silver adjustable buckle garter.
Halara announced their New York City pop-up shop last week via Instagram, which is located in SoHo and open until June 9th. The launch party for the shop was a tennis-themed sporty cocktail party hosted in collaboration with The Daily Front Row. The store itself is prepared for an active summer, full of vibrant tennis and pickleball themed decorations that make for the perfect photo opportunity. The store also has a display dedicated to explaining the science behind the brand's various innovative fabric lines and design choices.
With the pop-up shop's promise of several photo opportunities and special gifts available with purchase, it's an event that anyone looking for new activewear won't want to miss. Halara will feature many of its core product lines at the pop-up, including best-sellers like Taylor Swift's Breezeful tennis skirt.
Visiting the pop-up is a great opportunity to try everything the brand has to offer, but here are a few of Halara's best items to keep an eye out for while you shop.
The ideal tennis outfit, this active dress has built-in shorts and a removable shelf bra for easy functionality and maximum support. The crisscross straps create a teardrop design in the back, making for a chic, versatile piece that can be worn to run errands all day or to hit the tennis court.
The backless cut and twisted fabric detail of this cropped tank top offer an effortless style ideal for a yoga class. The fabric is buttery soft, with plenty of stretch and movement, and the removeable padding offers additional support.
For an office outfit that still prioritizes comfort, these high wasted, wide leg pants are an ideal choice. They are designed with plicated tailoring to create a chic texture, while also having plenty of pocket space and no uncomfortable zippers.
High Waisted Plicated Side Pocket Wide Leg Waffle Work Pants, $29.95, Halara
These high waisted shorts are the perfect choice for pilates or running, with a side pocket and a back waistband pocked providing plenty of secure storage space for essentials. Ideal for an on-the-go day, these shorts have four-way stretch fabric for premium movement and durability.
Super High Waisted Back Pocket & Side Hidden Pocket 2-in-1 Yoga Shorts 2.5", $22.95, Halara
The Halara pop-up is located at
