An It Girl's Guide to Cool NYC Boutiques
A complete breakdown of the hidden gems that are the coolest NYC boutiques.
Navigating the diverse selection of NYC boutiques and vintage stores can be overwhelming, even for a New York native. Throughout Manhattan, NYC boutiques across the fashion pyramid of brands aim to create a specific atmosphere and experience for their shoppers. With the freedom to pay a visit to the eclectic fashion community on Bleeker Street, and soon find yourself shopping luxury in the glittering spine of the city in a matter of minutes, the variety of NYC boutiques across the borough meets the needs of the wide range of fashion enthusiasts the city holds.
To help you decide which NYC boutiques are worth making the subway trip for, take a look at these NYC boutiques across Manhattan that will elevate your style and, most importantly, your city girl summer.
The Frankie Shop
For the fashion enthusiast striving to replicate the style of Matilda Djerf without traveling to Stockholm, take yourself to the Lower East Side and pay a visit to The Frankie Shop. With only four stores in existence, two in Manhattan and two in Paris, The Frankie Shop is an NYC boutique with a laid-back vibe, showcasing a collection of thoughtfully curated, easily interchangeable pieces in a minimalistic space. Frequently visited for its wide collection of oversized blazers, pleated pants, and its signature pinstripe vest with matching bottoms, The Frankie Shop is an NYC boutique built on sophistication and undeniable class regardless of what is trending.
Isalis
Having received the Sofia Richie Grainge stamp of approval, Isalis is an NYC boutique located in the West Village as well as Soho, two NYC locations that exemplify a vibrant and artistic fashion community. Offering over 70 different clothing brands, the wide selection at Isalis exudes the inimitable vibe of a European summer vacation, curating a clothing collection inspired by Sofia Richie Grainge's many ensembles worn on her honeymoon to the Maldives. If your mood board for this summer is that of vintage Chanel on the coast of the French Riviera, Isalis should be one of the next NYC boutiques on your bucket list.
Cloak and Dagger
NYC boutique Cloak and Dagger is the French-inspired clothing boutique of the East Village. Primarily known for its diverse selection of Carel Paris, an iconic Parisian Mary Jane shoe, the late Jane Birkin is the boutique's artistic muse. If you're shopping for your European summer wardrobe, pay the NYC boutique of your Parisian dreams Cloak and Dagger a visit.
Love Only
Love Only NYC is an elevated vintage store located in the heart of the East Village, with another location residing in Brooklyn. With a collection of one-of-a-kind vintage pieces and accessories, this NYC boutique carries accredited brands such as House of Sunny, Rachel Antonoff, and Wolf Gang, supporting independent designers through the reinvention of Y2K fashion in the 21st century.
Bocnyc
Located in both the Upper West Side and the Upper East Side, Bocnyc's two storefronts both offer a selection from globally-sourced designers that capture the eclectic and bustling energy of Manhattan's nonconformist crowd. Named the "Best Clothing Store for Women" in New York City in 2014 by The Village Voice, Bocnyc carries ready-to-wear pieces from brands Agolde, Frank & Eileen, Citizens of Humanity, and similar designers with an edge to their chic personality.
Assembly New York
This NYC boutique carries a wide array of unisex pieces that defy any and all gender stereotypes in the world of fashion. Assembly New York is located on the Lower East Side and offers a variety of jewelry, accessories, shoes, clothing, and perfume of a vintage descent. Assembly New York often engages with the LES community in open artwork calls to print the photography and artistic designs of local NYC artists on their products, allowing their brand to stand out among the many NYC boutiques in an area as inventive as the Lower East Side.
Sincerely, Tommy
Priding itself as a lifestyle concept store, Sincerely, Tommy is an NYC boutique that offers a wide selection of ready-to-wear, jewelry, and wellness products, as well as a department dedicated to contemporary home decor. Featuring an in-house coffee bar, shopping at Sincerely, Tommy is an experience unlike any other boutique in Brooklyn as the boundary-breaking designers they carry continue to revolutionalize womenswear.
Brother Vellies
Brother Vellies is a Black-owned and female-led lifestyle store located in Brooklyn. Priding itself in its sustainable efforts, specifically in its diverse collection of eclectic boots, sandals, and pumps. Praised for its unique shoe selection featuring ruffles, feathers, and brooches, this is where you want to look if you're in the market for shoes with personality, making your footwear the main attraction of your next streetwear ensemble.