Patta x Tommy Capsule Collection Celebrates NYC Hip-Hop Culture

Prep and streetwear may seem like opposite ends of the style spectrum, but Tommy Hilfiger has long since figured out how to make it work. In the '90s, the namesake label made fashion headlines as one of the very few esteemed brands willing to take a dive into hip-hop culture. From Aaliyah to Destiny's Child to Snoop Dogg, Tommy Hilfiger was the brand of '90s hip-hop stars. Reviving that '90s spirit, Tommy Hilfiger has partnered with Amsterdam-based streetwear brand Patta for a collaborative capsule collection.

The capsule collection consists of 18 gender-inclusive styles that encapsulate modern streetwear. The collaboration serves as a seamless merge between Tommy Hilfiger's preppy aesthetic and Patta's hip-hop DNA. The styles exhibit characteristics of '90s streetwear influence with reinterpreted classic staples. Preppy styles have been reworked into relaxed silhouettes such as graphic varsity jackets and hooded sweaters. Each item showcases the combined Tommy Hilfiger and Patta logos, along with blending Tommy Hilfiger's brighter colors with Patta's softer color palette. 

For the Tommy x Patta campaign, NYC-native hip-hop artists Wiki and Mike were featured as representative figures of the hip-hop community. The duo showcased both pieces from the collection and their talents in a music video that complements their original track titled "One More," produced by renowned music producer The Alchemist. The visuals look straight out of a '90s music video as the duo raps throughout the city donned in graphic tees, baggy jeans, and oversized sweatshirts. As the birthplace of hip-hop, to have the video be shot in NYC celebrates hip-hop culture and recognizes the influence it has had on society and culture.