How Tommy Hilfiger Became an American Legend
One of the world's most recognizable brands, Tommy Hilfiger has managed to cement its place in American culture.
Tommy Hilfiger is one of America's most renowned designers. Hilfiger opened his first store in his hometown of Elmira, New York while still in high school. The store, People's Place, was Hilfiger's first step into the world of fashion. In 1985, he launched his own label, which we now know as Tommy Hilfiger. Known for its classic prep look and Americana feel, Tommy Hilfiger is a staple of American fashion. From their iconic red, blue, and white flag logo, to the jeans and overalls that took over the '90s, Hilfiger continues to find its way into the modern era of fashion. Hilfiger continues to innovate and expand. From having models, such as Hailey Bieber, serve as the brand's face, to collaborating with Hollywood's top celebrities, such as Zendaya, Hilfiger continues to adapt to the current trends and continues to show true Americana fashion.
On the designer's birthday, we look back on what makes Hilfiger such an iconic label.