Welcome to The Tommy Factory

Tommy Hilfiger captures the spirit of The Factory of Andy Warhol for its Fall/Winter 2022 Campaign.

In the 1960s, artist and leader of the pop art movement, Andy Warhol, founded a space iconically known as The Factory. While at the surface level The Factory was Warhol’s studio space, it ended up being so much more than that. On top of being a creative outlet where Warhol could produce his masterful art, The Factory quickly became a hub for other artists, designers, musicians, performers, and entertainers to come together and enjoy the night away.

The intermingling of all these creatives gathered under one roof resulted in a collision of culture, artistry, and backgrounds. For Tommy Hilfiger’s Fall/Winter 2022 Campaign, the label paid homage to the essence of Warhol’s Factory and created its very own Tommy Factory. The reimagined factory stays true to the spirit of sparking creativity through the socialization of various artists and people.

A room with red, white, and blue paint sprayed all around.

Anthony Ramos and Lady Bunny laughing in a studio space.

Kate and Lila Moss posing on a drum set as Travis Barker plays the drums in the background.

For the campaign, Hilfiger invited A-list stars and celebrities including Travis Barker, Kate Moss, Anthony Ramos, Lady Bunny, Lila Moss, Alton Mason, and Jon Batiste. Like the artists that came across The Factory, the stars in Tommy’s Factory bring unique backgrounds and perspectives that together can propel culture forward.

Each celebrity is decked out in pieces from the latest Fall/Winter 2022 collection which blend modern prep with heritage style. The collection re-designs staple silhouettes such as the classic peacoat and dynamic puffer jacket. The updated twist pushes the styles to be relevantly suited for the future, whilst simultaneously remaining as apparel that has been created for the modern-day American.

A group of models posing in a studio space.

A man standing up while wearing a varsity jacket and tan pants.

The line is one of versatility and comfortability, and as seen with the campaign, looks back at the past to forge a path for the future. Something else that makes this collection a particular standout is the reinvented TH Monogram included throughout the entirety of the line. British illustrator Fergus Purcell took to the brand’s archives and reinterpreted various motifs that had been present to create the new TH Monogram. The design interlocks differently sized “T” and “H” letters to create a monogram that is authentic to Hilfiger’s traditional prep style with a modern variation.

A man sitting on a stool in a puffer jacket and black pants.

Travis Barker making silly faces for the camera.

Two models donned in blue monogrammed clothing while posing for the camera.

The Tommy Factory stands for inspiration for the future, and how the intercrossing of different people with their own unique backgrounds serve as the spark to the creation of that future. Pop culture can not be as it is without the collision of culture makers sharing their perspectives while being influenced by one another—a realization that Warhol came across all those decades ago and an understanding that Hilfiger now has drawn from.