Beauty

How To Get Taylor Swift Makeup Looks From Every Album Era

From iconic red lips to a sharp cat eye, Taylor Swift's makeup looks have gone through as many eras as her music.

Taylor Swift best makeup looks from each era
Photo: Getty Images

With The Eras Tour still making its rounds and the upcoming release of her newest album, The Tortured Poets Department, Taylor Swift is always a topic of interest. We especially can't stop thinking about how Swift's makeup looks seem to evolve with each album era.

From soft complexions to accompany curly locks and cowboy boots to colorful glam, bejeweled for all those midnights, her unmistakable makeup has long defined each era. So, if you’re in need of a look for any Taylor-approved occasion, there are so many gorgeous ways to go. Here are our picks to get some Taylor Swift makeup looks for yourself, whether getting over an old ex or cozying up in a cardigan.

Taylor Swift

Taylor Swift in the Teardrops on my Guitar music video laying in a bed with a guitar wearing a green gown.
Taylor Swift best makeup looks from each era
Taylor Swift's debut album cover.
Taylor Swift makeup looks from each era
Taylor Swift makeup looks from her debut album era.
Kaja

Start with the focal point of Swift's debut era: her sparkly blue eyeshadow. Swipe on some shimmering pigment over the lids, or add under the eye, to get this original Taylor Swift makeup look.

Moon Crystal Sparkling Eye Pigment, $19, Sephora

Taylor Swift makeup looks from each era Kaja blue eyeshadow
Glossier

For the iconic blue base, Glossier's skywash gives a soft-matte effect in a beautiful baby blue.

Skywash in Pool, $18, Glossier

Taylor Swift best makeup looks from each era Glossier skywash in pool
Tower 28 Beauty

Swift pairs her bright eye look with a glossy, simple lip in a pink shade.

ShineOn Lip Jelly Non-Sticky Gloss in Coconut, $16, Sephora

Taylor Swift makeup Tower 28 lip gloss
Colourpop

And, to finish the debut era Taylor Swift makeup look, add some perfectly Y2K rhinestones along the eyes. 

Crystal Face Jewels, $8, Colourpop

Taylor Swift makeup looks from each era Colourpop face rhinestones

Fearless

Taylor Swift's fearless album cover
Taylor Swift makeup looks from each era
Taylor Swift makeup looks from each era
Taylor Swift wearing a gold ball gown and holding an armful of awards in 2009
Taylor Swift makeup looks from her 'Fearless' album era.
Stila

Just like the golden-hued aesthetic of Fearless, from the tassels to the expertly curled hair, capture Taylor Swift's makeup look by keeping the eyes soft and gold with a shimmering liquid eyeshadow.

Shimmer & Glow Liquid Eye Shadow in Starlight, $25, Sephora

Taylor Swift best makeup looks from each era stila golden eyeshadow
Glossier

To match the eyeshadow, copy Taylor Swift's makeup look with a lightly orange and sunny blush color.

Cloud Paint in Dawn, $20, Glossier

Taylor Swift best makeup looks from each era fearless glossier cloud paint
Fenty Beauty

A rose-colored lip is so simple and beautiful, matching the youthful curiosity and the fairytale aesthetics of the Fearless era.

Slip Shine Sheer Shiny Lipstick in Retro Rose, $26, Ulta 

Taylor Swift best makeup looks from each era Fenty lipstick
Charlotte Tilbury

Top off the lips and incorporate the golden color into your Taylor Swift makeup look by swiping on a layer of gold gloss.

Collagen Lip Bath in Gold, $35, Charlotte Tilbury

Taylor Swift makeup looks from each era Charlotte Tilbury golden lip gloss

Speak Now

purple dress publication person portrait book adult female woman formal wear
A woman in a purple dress.
performer person solo performance microphone guitar adult female woman concert face
fashion premiere adult bride female person woman formal wear wedding gown red carpet
Taylor Swift makeup looks from her 'Speak Now' album era.
Juvia's Place

Speak Now: An enchanted and theatrical era best suited with the same dazzling color that matches Swift's album cover dress. 

The Violets Eyeshadow Palette, $15, Juvia's Place

Taylor Swift best makeup looks from each era Juvia's Place violet eyeshadow palette
Sephora Collection

Use a silver multi-stick as an eyeshadow for a glow or eyeliner for the waterline to look just like Taylor Swift's makeup on stage.

Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick, $14, Sephora

Taylor Swift best makeup looks from each era Sephora Silver Eyeshadow
Mac Cosmetics

While previously known for a glossy pink lip, there is still no Taylor Swift makeup element more iconic than her red lip, which she started rocking during her Speak Now in a plum shade seen on the album cover.

Satin Lipstick in Rebel, $23, Mac Cosmetics

Taylor Swift best makeup looks from each era Mac cosmetics plum lipstick
Elf Cosmetics

Any Swiftie knows the importance of the number 13, and during Speak Now, Swift frequently wore the number on her hand in makeup. Use some liquid glitter eyeshadow to recreate the special number yourself.

Taylor Swift best makeup looks from each era Elf liquid eyeshadow

Red

Taylor Swift makeup red album era
Taylor Swift best makeup looks from each era
Taylor Swift makeup looks from each era
Taylor Swift makeup red album era
Taylor Swift makeup looks from her 'Red' album era.
Pat McGrath Labs

How to get the perfect red lip look that Swift always wears? Pat McGrath's matte lipstick. The makeup artist has been known to do Swift's makeup.

LiquiLUST Legendary Wear Matte Lipstick in Elson 4, $34, Sephora

Taylor Swift best makeup looks from each era Pat McGrath red lipstick
Pat McGrath Labs

Pair the iconic red lips with a matching red lip liner so you can look fierce like Swift during her Red era all day long.

PermaGel Ultra Lip Pencil in Vengeance, $29, Pat McGrath Labs

Taylor Swift best makeup looks from each era Pat McGrath lip liner
Tarte

Just like the red lip, Swift is famously known for her eyeliner looks, perfected with a smooth liquid liner. Get the Taylor Swift makeup look with this liner from Tarte.

Maneater Liquid Eyeliner, $22, Tarte Cosmetics

Taylor Swift best makeup looks from each era Tarte liquid eyeliner
Benefit

With bold eyes and lips, Swift simplifies the face with a matte bronzer, and this one from Benefit is a classic.

Hoola Bronzer, $35, Sephora

Taylor Swift best makeup looks from each era Benefit bronzer

1989

Taylor Swift makeup 1989 album eras tour
Taylor Swift makeup Blank Space music video
Taylor Swift makeup 1989 album
Taylor Swift makeup 1989 album era
Taylor Swift makeup looks from her '1989' album era.
Dior

Keeping up with the red lip, try a gloss for the fun and flirty era, another Taylor Swift makeup look trick.

Dior Addict Lip Maximizer Plumping Gloss in 028 Dior 8 Intense, $40, Sephora

Taylor Swift best makeup looks from each era Dior lipgloss
Chanel

A bright highlighter is the way to go to copy the high-fashion glam of the 1989 era. 

Baume Essentiel Multi-Use Glow Stick in Sculpting, $45, Ulta

Taylor Swift best makeup looks from each era chanel highlighter
Urban Decay

The fan-favorite Urban Decay Naked palette is perfect for copying Swift's smokey eye, a look that marked a transformation in Swift's style as her music became more pop-focused.

Naked3 Eyeshadow Palette, $59, Urban Decay

Taylor Swift best makeup looks from each era Urban Decay eyeshadow palette
Revlon

The iconic black streaks running down Swift's face in the Blank Space music video can only come from a strong and fierce liquid liner, a feature of her makeup that stayed strong in this new era.

Liquid Eyeliner, $9, Ulta

Taylor Swift best makeup looks from each era Revlon eyeliner

Reputation

Taylor Swift's reputation album cover
Taylor Swift wearing a sequined black bodysuit on her reputation tour
A woman in a black bodysuit.
Taylor Swift in a silver metallic mini dress and black heels.
Taylor Swift makeup looks from her 'Reputation' album era.
Colourpop

Perhaps more than any other era, Reputation is known for Swift's transformative makeup and style choices, as she takes on a fierce and rebellious perspective on reclaiming her identity.

Blowin' Smoke Shadow Palette, $14, Colourpop

Taylor Swift best makeup looks from each era Colourpop eyeshadow
Stila

Swift goes for sultry with a deep rather than bright lip look. The shimmering lipstick from Stila gives a metallic effect that matches the themes of the era so well.

Stay All Day Liquid Lipstick in DaVita, $24, Stila

Taylor Swift best makeup looks from each era stila red lipstick
Smashbox

For those sharp cheekbones and highlighted facial features, blend together a contour kit with all you need to sculpt and shape.

Step-By-Step Contour Kit, $40, Sephora

Taylor Swift best makeup looks from each era Smashbox contour kit
Nyx Cosmetics

To make the darker eyeshadows pop against your eyes, add white eyeliner, which exudes the confidence and coolness of Reputation.

Retractable Eye Liner, $6.50, Nyx Cosmetics

Taylor Swift makeup looks from each era Nyx white eyeliner

Lover

A woman in a pink top and sequined shorts
Taylor Swift's Lover album cover
Taylor Swift makeup looks from each era
Taylor Swift makeup looks from each era
Taylor Swift makeup looks from her 'Lover' album era.
Juvia's Place

With the fun and whimsy of Lover, it only makes sense that the eye looks are full of pastels and shimmering colors. 

Garden of Juvia Eyeshadow, $25, Ulta

Taylor Swift best makeup looks from each era Juvia's Place pastel eyeshadow
Clinique

Naturally, the best way to pair the pinky hues of the Lover era is with a vibrant pink lip. Taylor Swift's makeup always includes a colorful lipstick and this one from Clinique has a vibrant pigment perfect to match this album's romantic vibe.

Clinique Pop Matte Lip Colour + Primer in Rose Pop, $24, Clinique

Taylor Swift makeup looks from each era Clinique pink lipstick
Rare Beauty

And, of course, the cult classic Rare Beauty blush makes a perfect addition to a Lover inspired Taylor Swift makeup look, full of dewy pinks. 

Soft Pinch Liquid Blush in Happy, $23, Sephora

Taylor Swift makeup looks from each era Rare beauty pink blush
ColourPop

It wouldn't be a Lover look without glitter, especially the iconic heart around Swift's eye on the album cover. Pair with blue or pink highlights in your hair and you'll fit right in at the Lover house.

Glitter Gel, $10, Colourpop

Taylor Swift best makeup looks from each era Colourpop glitter gel

Folklore

Taylor Swift folklore album cover
Taylor Swift at the 2021 Grammys wearing a floral dress and holding out her Album of the Year Grammy
Taylor Swift in her Cardigan music video wearing a Cardigan.
Taylor Swift wearing a gingham sundress for her folklore album
Taylor Swift makeup looks from her 'Folklore' album era.
Saie

A hallmark of the Folklore era is Swift's bare and natural looks, marked by a dewy glow that screams summertime whimsy.

Glowy Super Gel, $28, Saie

Taylor Swift makeup looks from each era Saie glow gel
Charlotte Tilbury

For a nice glow, there's a reason Charlotte Tilbury's liquid highlighter is so popular. It perfectly matches the slightly bronzed and minimal Folklore aesthetic.

Beauty Light Wand in Spotlight, $42, Charlotte Tilbury

Taylor Swift makeup looks from each era Charlotte Tilbury highlighter
Glossier

Swift's bare look goes great with a clear gloss.

Lip Gloss, $15, Glossier

cosmetics lipstick
Bobbi Brown

To finish off the neutral look, add a nude eyeshadow perfect for recording at the Long Pond Studio.

All Nudes Eye Shadow Palette in Smokey Nudes, $45, Bobbi Brown

Taylor Swift makeup looks from each era Bobbi Brown eyeshadow

Evermore

Taylor Swift's album cover for evermore
Taylor Swift in a snowy forest wearing a green velvet cape and gold and red dress
Taylor Swift in her music video for Willow wearing a floral headband
Taylor Swift makeup looks from her 'Evermore' album era.
Glow Recipe

While Folklore is a summer album, Evermore is distinctly for the wintertime. So, Swift maintains the dewy look but keeps her paler complexion, in favor of cooler shades in the cooler air.

Watermelon Glow Niacinamide Dew Drops Serum, $35, Sephora

Taylor Swift makeup looks from each era Glow Recipe watermelon glow
Merit Beauty

With the earth toned color scheme of Evermore, Swift maintains her colorful lip in an autumnal, brick shade.

Signature Lip in Tiger, $26, Merit Beauty

Taylor Swift makeup looks from each era Merit lipstick
Kulfi

Swift loves a good eyeliner, and a brown color is perfect for the subdued melodies and themes of Evermore.

Kajal Eyeliner in Cheeky Chiku, $20, Kulfi

Taylor Swift makeup looks from each era Kulfi brown eyeliner
Fashion Fair

To get those rosey cheeks from the cold during any season, add a neutral-colored blush.

Lush Blush Duo in Rich Plum, $39, Sephora

Taylor Swift best makeup looks from each era Fashion fair blush

Midnights

Taylor Swift's Midnights album cover.
bestof topix las vegas nevada performer person solo performance adult female woman electrical device microphone
Taylor Swift wears blue sequin dress and large earrings.
Taylor Swift at 2022 MTV VMAs in silver Oscar de la Renta dress
Taylor Swift makeup looks from her 'Midnights' album era.
Pat McGrath

Midnights ushered in a new era of music and also beauty, as Swift started wearing gorgeously vibrant hues and flashy sparkles. Most of her stunning looks have makeup artist Pat McGrath to thank, who created a lot of Swift's iconic makeup looks and even has a feature in the Bejewelled music video.

Mothership I: Subliminal, $128, Pat McGrath

Urban Decay

To evoke the starry skies of midnight, wear a pigmented sparkly eyeliner. Urban Decay has great color options from silver to metallic green, all of which perfectly suit the Midnights era.

24/7 Glide-On Waterproof Eyeliner Pencil in Cuff, $25, Ulta

Taylor Swift best makeup looks from each era urban decay silver eyeliner
Smashbox

It's always a red lip. If Red was bright and Evermore a more burnt color, than Midnights is a beautiful deep red.

Always On Longwear Matte Liquid Lipstick, $27, Sephora

Taylor Swift best makeup looks from each era Smashbox red lipstick
Half Magic

You can't have the bejewelled Midnights era without some rhinestones around the eyes. These ones from Half Magic have won numerous accolades.

Face Gems, $12, Half Magic

Taylor Swift best makeup looks from each era Half Magic facial gems

The Tortured Poets Department 

person photography portrait long sleeve shirt blouse child female girl fashion
finger person sleeping face head photography portrait furniture cushion couch
finger hand person head adult female woman face photography portrait
finger hand person face head photography portrait adult female woman
Taylor Swift's promotional photos for her upcoming album 'The Tortured Poets Department.' Photos courtesy of Instagram @taylorswift
Pat McGrath

Although we haven't seen the album in full swing quite yet, we can expect softer and muted looks from Swift if we take hints from the album cover and promotional posts. A switch up from the bold red, try out a muted nude.

MatteTrance™ Lipstick Heart's Desire Edition, $39, Pat McGrath Labs

cosmetics lipstick smoke pipe
Pat McGrath

In Swift's Instagram, we see a soft and elegant look on her skin, appearing clean and natural. Pat McGrath's skin duo will give you this effortlessly beautiful look.

Divine Skin Prep & Prime Duo, $107, Pat McGrath Labs

bottle cosmetics perfume
Glossier

Swift is no stranger to eyeliner, but a more neutral smudgy look can be predicted for this era. Check out Glossier's liquid eyeliner that's perfect for making your eyes pop. 

Pro Tip Liquid Eyeliner, $18, Glossier

Makeup by Mario

Keeping on the neutral and subtle theme of this era, this new Makeup by Mario palette essentially gives you all the colors correlated to Swift's newest album.

Master Mattes® Eyeshadow Palette: The Neutrals, $50, Sephora

paint container palette head person face

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