Virgil Abloh and Louis Vuitton's "Dynamite" new partnership is another example of fashion embracing the popularity of K-pop.
Rosé from K-Pop super girl group Blackpink stars in the 2021 Tiffany HardWear campaign.
K-pop group BTS is launching a special meal at McDonald's locations all across the globe.
While New York and European fashion hubs are often a great source of style inspiration, digital fashion influencers are proving that Korea is another prominent source for outfit ideas.
With the release of the Chinese K-pop idol's fourth single out this month, Got7 member Jackson Wang gives L'OFFICIEL a special look into "LMLY" and its nostalgic, cinema-inspired music video.
