The World of Ferragamo Comes to Life in Immersive Space
Maximilian Davis debuts his Spring/Summer 2023 collection via an experiential art installation.
As technology advances with new gadgets, so does fashion. Designers are fusing technology and fashion to make the customer experience more immersive, one that will make you live under the vision of the artist, something many witnessed during Paris Fashion Week Spring/Summer 2023. Brands and visionaries alike are utilizing technology in innovative ways that are challenging the way art is created and experienced.
Ahead of Maximilian Davis’ collection, Ferragamo plans on bringing customers into a journey where they can select for themselves what items speak to them. The World of Ferragamo is meant to give visitors a sense of creative expression as they compose their outfits with the help of virtual mannequins and room navigation.
The World of Ferragamo was inspired by Ferragamo’s Spring/Summer 2023 runway, transforming the space of a retail store into a dynamic and interactive exposure of the items with the goal of catering to the customer's needs.
Davis's vision for Spring/Summer 2023 merges the old Hollywood with the new, paying close attention to the glamour and femininity of Marilyn Monroe, a muse to Salvatore Ferragamo’s inspiration in establishing the House’s codes: sleek, seductive sandals and the Elina, Gancini heel, and more. “I wanted to pay tribute to Salvatore’s start by bringing in the culture of Hollywood – but new Hollywood,” Davis says. From the reinterpretation of Ferragamo to Davis’ exacting and minimalist aesthetics, the collection resurrects items that are key to the brand. Most notably, the Wanda handbag, which will be available at the collection's release, takes on a new look with high-shine finishes and proportions, modernizing it for a new generation. “It relates to Ferragamo, to Hollywood, to the ocean – but also tome, and to my own DNA,” Davis says. “I wanted to show that perspective, but now through the Ferragamo lens,” Davis continues. Scroll below to look at a glimpse of the items in the collection.
The World of Ferragamo, merges the digital with the old retail shopping experience in order to bring visitors and users a first look at Ferragamo Spring/Summer 2023. The collection will be available for one month on Ferragamo’s website and it is set to release on November 4, 2022, It will also be available in select stores until November 30, 2022.
