"I went through the archive and chose what could be redefined to become relevant in the present," explains the Maison's new creative director.

Following the appointment of Maximilian Davis as the new creative director, <a href="https://www.lofficielusa.com/fashion-week/every-look-salvatore-ferragamo-spring-summer-2022-mfw" target="_blank" rel="noopener">Salvatore Ferragamo</a> starts its creative refresh that starts from the logo. The character is simplified and only the historical surname of the company is kept, leaving an elegant version on a red background, the central color also for the setting of the collection. An expanse of red sand occupies the entire courtyard of the Portrait Milano Hotel, the former Archiepiscopal Seminary of Milan now owned by <a href="https://www.lofficielitalia.com/arte/donne-in-equilibrio-mostra-museo-ferragamo-firenze-wanda-miletti" target="_blank" rel="noopener">the Ferragamo family</a>.
"The sand evokes Ferragamo, Hollywood, and the ocean, but also myself and my DNA. It evokes the meaning of the sea in Caribbean culture: a place to reflect and feel at one with what surrounds you. I wanted to show this perspective through the lens of Ferragamo," explains Davis who for the first debut collection brings to the catwalk a contemporary celebration of the brand's heritage. "I wanted to pay homage to the beginning of Salvatore's journey by bringing Hollywood culture scene, of the new Hollywood. Its sensuality and its simplicity, its sunsets and its dawns," says Davis for his first debut collection at <a href="https://www.lofficielitalia.com/fashion-week/collezione-autunno-inverno-2022-di-salvatore-ferragamo-tutt-i-look" target="_blank" rel="noopener">Ferragamo</a>. For the new era, a male and female wardrobe is unveiled consisting of <a href="https://www.lofficielusa.com/fashion/best-trench-coat-vintage-celebrity-style-inspiration" target="_blank" rel="noopener">trench coats</a>, long leather vests, <a href="https://www.lofficielusa.com/fashion/leather-jacket-trend-fashion-history-naomi-campbell-kate-moss" target="_blank" rel="noopener">leather jackets</a> with a utilitarian aesthetic, and a vest with unstructured armholes and a tailored cut.

Davis brings an apparent simplicity to the catwalk with looks that pay homage to Florentine drapery via transparent dresses and sweaters of liquid silk and layers of organza, supported by suede sandals derived from the Renaissance aesthetic.&nbsp;<span style="background-color: transparent; font-family: inherit; font-size: inherit; font-style: inherit; font-variant-ligatures: inherit; font-variant-caps: inherit; font-weight: inherit; letter-spacing: 0px;"> Davis's version of <a href="https://www.lofficielusa.com/fashion/history-of-jeans-cowboys-levis-james-dean-marlon-brando-marilyn-monroe" target="_blank" rel="noopener">Hollywood</a> is also made of shiny leathers, tight silhouettes, ultra-feminine and light dresses, asymmetrical tops, and garments studded with crystals that recall the sparkle of the red shoes created by Ferragamo in 1959 for <a href="https://www.lofficielusa.com/film-tv/ana-de-armas-movies-marilyn-monroe-blonde-netflix" target="_blank" rel="noopener">Marilyn Monroe</a>. And then hints of contemporaneity for everyday wear: red tank tops, <a href="https://www.lofficielusa.com/fashion/history-polo-shirt-ralph-lauren-lacoste" target="_blank" rel="noopener">polo shirts</a>, leggings, and nylon raincoats. In addition to red, the collection's color palette is sampled from Rachel Harrison's photographic series Sunset which is also reflected in the degrad&eacute; prints and hand-dyed <a href="https://www.lofficielusa.com/fashion/novelty-knitwear-spring-2021-harry-styles-cardigan" target="_blank" rel="noopener">knitwear</a>.

FERRAGAMO Spring Summer 2023

Ferragamo's New Hollywood by Maximilian Davis

L'OFFICIEL USA December 2024 - Julianne Moore Cover

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

Ferragamo's New Hollywood by Maximilian Davis

Tags

Related Articles

Fashion Week

Every Look From Fendi Spring/Summer 2023

Fashion Week

Paris Hilton Closes Out Versace's Spring/Summer 2023 Show

Fashion Week

Alessandro Michele Presents Gucci Twinsburg For Spring/Summer 2023

Recommended posts for you

Fashion

Mariah Carey Signs off for the Holidays With Chic Aspen Look

Pop culture

How the Royals Are Spending Christmas 2024

Fashion

The 28 Best Dressed Actors and Musicians of 2024

Fashion

See the Most Iconic, Unforgettable Runway Shows From 2024

Fashion

Calvin Klein Reveals Details on Its 2025 Return to New York Fashion Week

Fashion

How to Channel Dua Lipa's NYE Style? 7 Celebrity-Inspired Party Outfits

Shopping

19 Chocolate Brown Accessories You'll Want to Keep Forever

Travel & Living

The 'Mastery and Risk' in Making Vintage Champagne, According to Dom Pérignon