The luxury brand we know and love has finally made a home for itself in the States.

Chris Leba founded the ready-to-wear brand, R13 in 2009. Since then, the company has had the goal to create luxury basics that recall the rebellious spirit of America&#39;s history. Yet, there has never been a US storefront for the fashion house&ndash; that is, until now. The new flagship R13 store, located at 34 Howard Street in SoHo, New York, is here to stay.

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The retail space takes customers on a journey through endless contradictions. The space is elevated, yet has a raw edge aligned with the brand&#39;s DNA. Leba took a minimalist approach to his design work, incorporating exposed brick and concrete into the space. In addition, five modular racks are installed on the opposing side of the store&nbsp;that feature LED screens with flashing imagery. Check out a sneak peak of what&rsquo;s in store in the images below.

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Several styles that customers have been lusting over are housed in the store&#39;s&nbsp;sleek New York-style setting.&nbsp;We heard from the designer himself, and this is what he had to say about his newest accomplishment: &quot;The reason why I decided to open up a retail store in Soho is because I wanted to create an innovative shopping experience for customers&hellip; I&#39;m most excited to see the glass door installed in the rear of the store later this summer, and I can&#39;t wait to see our customers&rsquo; reactions as they access the garden in the back. They will experience what we call at R13 endless contradictions.&quot;

If you&rsquo;re looking for somewhere to spend your tax return, this might just be the place.

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NYC Welcomes R13’s New Flagship Store

L'OFFICIEL USA December 2024 - Julianne Moore Cover

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

L'OFFICIEL HOMMES USA October 2024 - Rupert Friend Cover

L'OFFICIEL HOMMES USA October 2024 - Joseph Quinn Cover

L'OFFICIEL USA September 2024 - Fall Fashion Cover Featuring Supermodel Sasha Pivovarova

L'OFFICIEL USA June 2024 - Nicole Kidman Cover

L'OFFICIEL USA June 2024 - Megan Thee Stallion Cover

L'OFFICIEL USA May 2024 - Jackson Wang Cover

L'OFFICIEL USA May 2024 - Natalie Portman Cover

NYC Welcomes R13’s New Flagship Store

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