See Jennie Front Chanel's Campaign for Its New 25 Handbag

Jennie and Chanel are a match made in fashion heaven, and their latest campaign proves it. The Blackpink singer (who just made her solo debut) stuns as the new face of the of the Chanel 25 handbag. The star brings her signature effortless cool to the French house’s latest glitzy accessory.

Shot by acclaimed director Gordon von Steiner, the campaign film follows Jennie as she moves through the bustling streets of Manhattan and a sleek photo studio, set to the infectious beat of "She Drives Me Crazy" by Fine Young Cannibals. Photographed by David Sims, the campaign is a celebration of spontaneity and self-expression—qualities Jennie embodies with ease. “Chanel gives me positive inspiration and energy as someone who loves fashion,” Jennie said in the press release. “The Chanel 25 is so practical and essential for my daily life, whether I’m traveling or working.”

“With this iconic '90s pop song, it feels like a short music video capturing the streets of New York,” the star, who has been a Chanel ambassador since 2017, added in the press release. “I hope everyone who sees the campaign feels a sense of freedom and positive energy.”

Designed for movement and modernity, the Chanel 25 handbag epitomizes the French fashion house's trademark style. With its quilted leather, interlaced chain, and multiple pockets, it reimagines the house’s signature codes with a contemporary edge. Whether worn over the shoulder or carried by hand—across classic black, denim, or bold hues—the 2025-born bag made for life on the go.

With Dua Lipa and now Jennie at the helm of its campaign, the Chanel 25 handbag is becoming more than just an accessory—it’s a celebrity-approved statement of style and confidence. Watch Jennie star in the campaign’s film below.