Fashion

Prada Finds Romance in the Past, Present, and Future for Fall/Winter 2024 Collection

In a collection grounded in an appreciation of the natural world and an examination of human history, Prada finds romance within the collective memories of past eras of fashion for its Fall/Winter 2024 collection.

pink shift dress
Prada Fall/Winter 2024. All photos courtesy of Getty Images.

On the Prada runway, co-creative directors Miuccia Prada and Raf Simons paid homage to the past, weaving fragments of history into fashion. Through vintage-inspired leather outerwear, vibrant '50s-esque knitwear, and timelessly chic shift dresses, the Prada Fall/Winter 2024 collection explored notions of beauty that transcend time through elements of fashion that are anchored in past eras and the modern age alike.

"The past is an instrument, a tool for learning, used here to try to invent something new," the house reflected. "Yet rather than an intellectual examination, this collection is an emotional reaction, to ideals of beauty that still feel resonant."

Exploring traditional feminity, the collection highlights pieces that feature bows, ruffles, and frills—all of which act as typical clichés of feminine dressing. In light of the recent ribbon renaissance, Prada considers both the origins of the style and its implications today, as seen in the bow-adorned shift dresses, skirts with ribbon ties that delicately lay at the waistline, and dresses featuring bows with inlaid rosette accents. With these fragmented pieces, Prada considers the persistent attraction to these feminine clichés and places them in conversation with the typically masculine-oriented materials from which they are crafted, resulting in an engaging discourse on tradition, gender, and permission. 

With the Fall/Winter 2024 collection, designers paid special attention to silhouette and proportion, creating a sense of exaggerated verticality through vintage-inspired lengthened hemlines, seen in dresses and overcoats alike. Shoes and hats provide a stark contrast against muted gray suit jackets, black cocktail dresses, and dark wool coats, adding hints of vibrant chartreuse, crimson, and lilac into the dialogue, and also serving to emphasize the body of the wearer in an expression of direct feminity. 

Sharp visual juxtaposition was the vehicle for Prada's fragmented fashion this season, as seen in looks that feature opposites like delicate silk skirts and bulky wool overcoats in conversation with one another. In the same vein, sharply sewn skirts echo both traditional conceptions of soft feminity—as seen through centuries of flouncy, flirty skirts—and notions of the modern working woman, exemplified through stiff, pleated tailoring wool typically found in the form of prim and proper pencil skirts. 

Through a historical examination of fashion throughout the ages, Prada finds romance in both the past and the present, intertwining elements of style from the modern age and bygone eras alike, but all grounded in the natural world—as seen in the greenery illuminated underneath the runway—and historical human instinct. 

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Prada Fall/Winter 2024.
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Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.
Prada Fall/Winter 2024.

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