Miuccia Prada and Raf Simons present a photographic series created by Ferdinando Verderi and Willy Vanderperre which recounts the men's and women's Spring/Summer 2024 collections.

Prada is known for creating campaigns that muse on the current affairs of fashion. This season, the reflective matrix of the Spring/Summer 2024 campaign entitled "Days of Prada" focuses on the singularity and collectivity of the imagery proposed by Miuccia Prada and Raf Simons. Shot by Willy Vanderperre&mdash;Simons' faithful photographer&mdash;with creative direction by Ferdinando Verderi, the new campaign presents itself in a photographic series of raw portraits showing the metaphor of a broader and collective dialogue, just like the fashion itself.
Composed of 40 images, models, both new and old, are presented as equals with emphasis placed on the individual as a means to capture them in totality. But together, the create not only a mirror of the collection's runway show but also of fashion's ability to bring people together through a common sartorial thread.

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 A collection of faces that are taken from the cast of the show - with a total of 40 models - plus three internationally renowned actors: Harris Dickinson, star of Beach Rats, Triangle of Sadness, The Iron Claw, and A Murder at the End of the World; Kelvin Harrison Jr., known for his roles in Chevalier, Light and Waves, as well as the upcoming project Genius: MLK/X and the live action prequel to The Lion King; and singer <a href="https://www.lofficielusa.com/men/troye-sivan-is-the-fresh-prince-of-pop" target="_blank" rel="noopener">Troye</a><a href="https://www.lofficielusa.com/men/troye-sivan-is-the-fresh-prince-of-pop" target="_blank" rel="noopener"> </a><a href="https://www.lofficielusa.com/men/troye-sivan-is-the-fresh-prince-of-pop" target="_blank" rel="noopener">Sivan</a> who recently released his latest album Something to Give Each Other and modeled in the most recent <a href="https://www.lofficielusa.com/fashion-week/miu-miu-spring-summer-2024-paris-fashion-week-runway-images" target="_blank" rel="noopener">Miu Miu fashion show</a>. In Prada's Spring/Summer 2024 men's campaign, the actors play the role of themselves, a truthful and unsweetened narrative. The sequence of shots becomes a tool to represent Prada's strong message: the collective, evolutionary and identity facet of the Milanese brand.
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Living in the Days of Prada for Spring/Summer 2024

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Living in the Days of Prada for Spring/Summer 2024

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