H&M's New Circular Design Story Collection Prioritizes Sustainable Fashion
H&M is introducing a collection that tells the story of the circular fashion, made from recycled and sustainably sourced materials.
H&M's new Circular Design Story collection, which actualizes innovative fabrics and the values of a closed fashion circle, emphasizes the functionality of fashion, the importance of timeless design, and emotions that create a festive mood.
Circular Design Story is the latest collection in the H&M Innovation Stories concept, which aims to convey a progressive approach to design and innovative materials from sustainable manufacturing processes. Each product in the collection creates a mood for preparing for a party, positive emotions, and emphasizes the freedom of distinctive expression. This collection was created by the H&M design team together with stylist Ib Kamara.
This collection was created using the special design tool Circulator, which allows the H&M design team to evaluate all product development processes, fabric utilization, and even the expected life cycle of an item. The Circulator tool was developed by the H&M Group to streamline the process of creating a closed fashion circle and moving closer to the 2040 target. to become a climate-positive company.
We invite you to see the exclusive shots of the new collection:
You will find the collection by e-mail. in the store Hm.com
