How to Shop the New Loewe x On Cloud Shoes

Luxury Spanish fashion house Loewe and Swiss sportswear label On are kicking off the new year with an update to their co-designed Cloudtilt sneaker. Launching on January 8, the refreshed 2.0 sneakers bring a blend of high-performance design and urban sophistication in sleek new colorways.

Loewe and On unveiled their first Cloudtilt sneaker collaboration in May 2024, marking the debut of their partnership. Now unveiling their newest venture, the Cloudtilt 2.0 builds on the original with thoughtful enhancements. The multi-layer upper combines performance mesh and woven textiles for breathability and style while added rubber toe guards boost durability. Additional padding on the tongue and collar ensures a comfortable fit, and the branded heel loop adds a sophisticated, polished touch. The sneaker’s insole is paired with an ultra-light EVA foam sole for more cushion. 

This season’s drop introduces subdued yet thoughtful color palettes: all-white, white/khaki green, white/orange, and a white/navy online exclusive. For a rugged edge, tan white/gum and black white/gum colorways feature updated outsoles. Dual logos from both brands adorn each pair, with a joint silver logo adding a signature finish. These new additions bring variety to the collaboration, which previously featured bold colors like orange and khaki green.

Loewe and On have consistently drawn star power to their brands, with Zendaya leading the way as the previous face for the Cloudtilt sneaker. Other celebrities have also sported the previous drop of the Loewe x On Cloudtilt shoes, including Emily Ratajkowski, who sported the lime green color on a walk with her dog in May. 

You can shop your favorite pair of the new Cloudtilt 2.0 sneakers in select stores and online on January 8. In the meantime, check out all the new colorway options below.