Fashion and Beauty Brands Step Up to Support L.A. Wildfire Victims
With over 2,000 homes destroyed and hundreds of thousands of residents displaced, leading fashion and beauty brands are using social media to share vital resources and aid for those impacted by the L.A. wildfires.
The Los Angeles area is facing one of its most destructive wildfires in history, with multiple fires breaking out throughout the Pacific Palisades and the Hollywood Hills. An estimated 45 square miles are in flames, as of Thursday morning. Over 2,000 homes have burned to the ground, displacing residents, according to L.A. Times reporting, mainly from middle-class and affluent neighborhoods alike. Celebrities like Leighton Meester, Adam Brody, Paris Hilton, Jeff Bridges and Jamie Lee Curtis have lost their homes to the Palisades Fire's relentless flames, which have yet to be contained.
As the fires continue to spread, over 100,000 residents have been ordered to evacuate, leaving many with great uncertainty. As efforts to contain the fires continue, others are doing what they can to support those affected. Across the fashion and beauty industries, multiple brands have taken to Instagram to spread the word they're providing resources for affected Los Angeles area residents, including donating products.
Keep scrolling for a running list of fashion and beauty brands that are lending a helping hand to those in Los Angeles affected by the Palisades Fire, Eaton Fire, and more.
Collina Strada
"To help in any way I can, I’ll be donating clothing and supporting all clothing drives aimed at aiding those impacted," Collina Strada wrote on Instagram with a personal, heartfelt post. "If you have the means, I encourage you to join me in contributing to relief efforts—whether through donations, fostering an animal, volunteering, or simply spreading awareness."
Stoney Clover Lane
Stoney Clover Lane took to Instagram to share their efforts in supporting those affected by the wildfires. The brand announced plans to assemble care packages for individuals who have lost everything and called on other brands to join their initiative. “We’re putting together bags to support those who may have lost everything,” the post read. “If your brand is able to donate 250+ units of essentials, clothing, makeup, skincare, or other products, we’d love to collaborate.”
ColourPop Cosmetics
Southern California-based brand ColourPop quickly took to Instagram to thank firefighters and announce their plan to donate products to local communities. "In the wake of the devastation, ColourPop will be donating products to local organizations serving the community, as a small way to provide comfort and restore a sense of normalcy to those affected," the brand shared.
Tarte
From January 8 to January 11, Tarte will donate 100% of net proceeds from online sales on its website, up to $250,000, to World Central Kitchen to support their relief efforts.
MadHappy
Madhappy used its Instagram stories to share crucial resources, including evacuation updates and information on animal shelters. "Our hearts go out to everyone impacted by these devastating fires," the brand wrote on Instagram. The brand's foundation is offering support to those displaced by the L.A. wildfires, encouraging affected individuals to submit requests for apparel donations through its website.
Tower 28
Tower 28 founder Amy Liu announced via Instagram stories that she is organizing a community gifting suite next week to aid those impacted by the wildfires. Participating brands currently include Osea, Everlane, American Vintage Official, and Tower 28.
Rhode
Hailey Bieber's beauty brand, Rhode, shared via Instagram stories on Wednesday that the Rhode Futures Foundation is actively supporting local organizations on the frontlines. The foundation aims to provide both immediate and long-term assistance to the community. Among the organizations receiving support are the LAFD Foundation, Baby2Baby, the California Community Foundation, and the Pasadena Community Foundation.
LoveShackFancy
Fashion and fragrance brand LoveShackFancy expressed solidarity with those affected by the wildfires and shared resources for supporting the LA Fire Department. In an Instagram post, the brand urged donations and noted, “Please join us in supporting the incredible LA Fire Department who are on the front lines by donating to www.supportlafd.org.”
