These Travis Scott Collaborations are Worth the Hype
From luxury perfumes to fast food, Travis Scott has had some out of the ordinary partnerships.
Travis Scott is not only a rapper but a brand. His countless collaborations prove it. He has worked with everyone from Virgil Abloh to McDonald's, and never fails to infuse his signature cool into all of his endeavors. The star makes a conscious choice to associate his brand with high-end labels like Saint Laurent, but never strays away from accessibility with well-received collaborations with Reese's Puffs and Fortnite.
His alter ego, Cactus Jack, is often attached to his partnerships, reinforcing the idea that Scott is not only a musician but an embodiment of a specific aesthetic and a purveyor of trends, not to mention an entrepreneur in his own right with his viral alcoholic seltzer brand, Cacti. To give you an idea of just how expansive Scott's reach is, L'OFFICIEL put together a list of his most successful brand partnerships.
Travis Scott x Byredo
Scott's most recent collaboration was with the notable perfume brand, Byredo. While working with a skilled team of perfumers, Scott formulated his own intergalactic scent titled, "Space Rage." The fragrance, which was transformed into a candle and perfume, is comprised of atmospheric vapor, cosmic dust, and the scent of Supernova. With blue packaging that looks otherworldly, the astronomic scent is exactly how we would guess the infamous Cactus Jack would smell.
Travis Scott x New Fortnite x Nerf Gun
While most of the world was in Coronavirus-induced lockdown, Scott hosted a concert the only way he knew how, via Fortnite, a popular gaming platform. The rapper put together a fully animated performance for Fortnite users and a total of 10 million people showed up, a number that would be inconceivable at an in-person venue. Scott went on to work with both Fortnite and Nerf, to create his own Nerf gun, a play weapon loaded with styrofoam bullets. Fortnite users and Scott fans alike were all over this youthful collab.
Travis Scott x McDonald's
Scott has deemed himself as an avid McDonalds fan on numerous occasions, so it is only natural that he worked with them to create the perfect feast. The "Travis Scott Meal" consists of a quarter-pound burger with cheese, bacon, and lettuce, accompanied by fries with BBQ sauce, and a medium Sprite. Unfortunately, the meal is devoid of any Scott-inspired toys, but no worries. The rapper launched his own McDonalds merch capsule, which can be found on his personal site.
Travis Scott x Reese's Puffs
Scott established his affinity for food-related collaborations in 2019 with the launch of his exclusive Reese's Puff cereal. The box, which showcased Scott's action figure holding a Cactus Jack spoon, sold out within minutes.
Travis Scott x Hot Wheels
As a means of channeling his inner child, Travis dropped an exclusive toy car in collaboration with the renowned brand, Hot Wheels. This launch, which aligned with the release of his debut album, Jack Boys, brought the Cactus Jack BMW M3 E30 to life in play form.
Travis Scott x Saint Laurent
Scott was the face of Saint Laurent's Spring/Summer campaign in 2019. However, before the house put together their Scott-centered advertisement, Saint Laurent worked with the artist to create a limited edition vinyl record with a curated 12-track playlist. Only 500 were made, and of course, they went quickly.
Travis Scott x Nike
Scott's most notable ongoing collaboration is with the international powerhouse, Nike. This dream partnership began in 2017 and hasn't faltered since. The rapper has put out a number of groundbreaking sneakers that sell for insane amounts and are rocked by Hollywood's elite. From classic Air Jordans to specialized Air Force 1 sneakers, Scott has single-handedly changed the shoe game.
Travis Scott x Virgil Abloh
Off-White's Virgil Abloh collaborated with Scott to make limited edition tees for his "Astroworld" tour. Abloh, who is not only a designer, but a DJ was featured in a number of Scott's performances, and the shirts were created to commemorate the two musicians coming together. The partnership showcased the iconic Travis Scott action figure that has gained major traction throughout the last few years.
Travis Scott x Helmut Lang
Scott's partnership with Helmut Lang was one of his first with a high fashion label. In 2017, he worked with the brand to design a line of jackets and shirts which were inspired by Scott's southern roots.
Travis Scott x Bape
Scott's appreciation for streetwear was made clear with his early collaboration with Bape, a Japanese fashion brand with a focus on this fairly new style sect. Scott modeled for their latest drop at the time, the Bathing Ape Black Series, and created his own limited edition tee. The shirt showcased a caricature of Scott accompanied by Bape's brand emblem, Baby Milo.
