Rihanna Flaunts Sheer Lingerie, Wears Risqué Bustier in Savage x Fenty's New Campaign
Rihanna starred in Savage X Fenty’s latest bridal campaign, serving sheer, risqué looks that redefine wedding night lingerie.
Finding the wedding dress might be the centerpiece of every bride’s big day, but what comes after the ceremony and reception deserves just as much attention. Enter: Savage X Fenty’s newest bridal collection—a risqué, sheer-filled lineup of honeymoon-ready bras, panties, and more, modeled by none other than the brand’s founder, Rihanna.
In the campaign visuals, which dropped late Tuesday morning, Rihanna redefines bridalwear in a baby pink, barely-there lingerie set from the "At First Sight" collection. She kneels atop a table next to an extravagant wedding cake, wearing a cheeky garter belt, sheer thigh-highs, and a coordinating pink veil—proving that sexy, naked-inspired bridal looks aren’t just allowed, they’re encouraged. The aesthetic toes the line between bridal fantasy and boudoir drama, capturing the empowered energy Savage X Fenty is known for.
The collection itself is divided into three distinct drops. "At First Sight" is the steamy centerpiece—featuring sheer mesh and lace designed to make the first night unforgettable. "Take a Vow" (perhaps riffing on the singer's hit single "Take a Bow") offers a more traditional take, incorporating vintage-inspired details and touches of blue for a romantic yet still risqué vibe. Finally, "Satin Ever After" brings the cozy glamour with luxe robes, PJ sets, and slippers perfect for winding down (or keeping the mood alive) after the reception ends.
It's been a big day for her family. Earlier on Tuesday, Vogue published its May 2025 covers, and one of which featured her beau and the father of her children, A$AP Rocky. In his interview with the magazine, he gushed over Rihanna, as did his grandmother, ahead of this year's Met Gala.
When it comes to bridalwear, the aisle is just the beginning. The new Savage X Fenty Bridal Collections are available to shop online now.