F&ecirc;ting 70 years of everyday elegance, the luxury watch label launched new models of the iconic Conquest line in an ultra-chic, supermodel-studded campaign.&nbsp;

While <a href="https://www.lofficielusa.com/fashion/longines-mini-dolcevita-watch" target="_blank" rel="noopener">Longines</a> is one of the world's leading luxury watch manufacturers, it is also home to one of the most seminal daily-wear timepiece lines&mdash;the Conquest collection. Suitable for every look and occasion, the timepieces within the line were originally launched back in 1954 as watches that could offer wearers a taste of everyday elegance. Whether paired with stylish sneakers or the chicest of high heels, the Conquest watch is representative of a daring, dynamic style that has persisted as one of the most popular models emblematic of the <a href="https://www.lofficielusa.com/shopping/mothers-day-jewelry-to-shop-luxury" target="_blank" rel="noopener">luxury</a> label's design philosophy.&nbsp;
In honor of the 70th anniversary of the Conquest line's launch, Longines has crafted three brand-new 2024 models evocative of the same simple, understated elegance that characterized the original 1954 collection. Available for both men and women, the 2024 Conquest line has been crafted with numerous sizes, colors, and design options, resulting in a series of <a href="https://www.lofficielusa.com/fashion/watch-trends-2024" target="_blank" rel="noopener">watches</a> that suit each and every daily-wear need. 30 mm, 34 mm, 38 mm, and 42 mm Conquest watches were produced in both the three-hand model and the chronograph design, perfect for any wrist on any occasion.&nbsp;
Spring green, sky <a href="https://www.lofficielusa.com/fashion/royal-blue-color-trend-spring-summer" target="_blank" rel="noopener">blue</a>, and bubblegum pink watch faces have been added to the storied Conquest collection as part of the 2024 line, offering a fresh, new take on classic designs. With mother-of-pearl dials, intricate diamond hour markers, and steel or <a href="https://www.lofficielusa.com/fashion/are-black-diamond-engagement-rings-the-next-celebrity-trend" target="_blank" rel="noopener">diamond</a>-set casings, the latest designs appear the vision of the quintessential sporty elegance that has helped the Conquest line go down in horological history.&nbsp;
While the aesthetics of the Conquest line have evolved to fit the tastes of the modern wearer, so too has the <a href="https://www.lofficielusa.com/fashion/moda-x-machina-fashion-technology-lofficiel-archives" target="_blank" rel="noopener">technology</a>. Longines has employed top-tier, exclusive self-winding mechanics to keep each timepiece running accurately and non-magnetic materials to balance both the weight of the watch and the dials within each piece so the Conquest watch never runs even a millisecond off-track.&nbsp;

Longines Ambassador Barbara Palvin wearing a 34 mm Longines Conquest timepiece with a pastel blue sunray dial. Courtesy of Longines.

Celebrating the release of the 2024 collection, global ambassadors to the luxury label, Zhao Liying, Suzy, and <a href="https://www.lofficielusa.com/fashion/barbara-palvin-dylan-sprouse-kooples-collaboration-2019" target="_blank" rel="noopener">Barbara Palvin</a> came together in the slice-of-life campaign, titled "A Life in a Day," which follows the three women in <a href="https://www.lofficielusa.com/fashion/shanghai-china-fashion-week-photos-looks-designers" target="_blank" rel="noopener">Shanghai</a>, Seoul, and Budapest as they embark on mundane, everyday affairs. Each of the three women, all iconic in their own right, exemplify the bold elegance that the Conquest line embodies, in a modern shoot that draws upon the timeless spirit of one of Longines' most enduring collections.&nbsp;

Longines Conquest Collection. Photo courtesy of Longines.

Babara Palvin Stuns Wearing the New Longines Conquest Watch

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