The rap duo brings their charismatic energy and impeccable style to Giuseppe Zanotti's latest campaign.

Slim Jxmmi and Swae Lee, together known as rap supergroup <a href="https://open.spotify.com/artist/7iZtZyCzp3LItcw1wtPI3D" target="_blank">Rae Sremmurd</a> are the new faces of famed footwear label Giuseppe Zanotti&#39;s new&nbsp;&lsquo;Blabber&rsquo; <a href="https://www.giuseppezanotti.com/us/man/collection/blabber?utm_source=referral&amp;utm_medium=article&amp;utm_campaign=officiel_man_blabber" target="_blank">sneaker</a>.&nbsp;

The &lsquo;Blabber&rsquo; is a unisex skate-inspired sneaker that comes in three distinctive styles: a canvas low top; a croc printed leather low top and a croc printed leather high top.&nbsp; &ldquo;Sneaker culture has become such a force in contemporary fashion,&rdquo; says Zanotti of the style. He continued: &ldquo;And for the Blabber, in particular, I wanted to break the rules and create an unexpected campaign&mdash;there are no better rule-breakers than Rae Sremmurd.&rdquo;&nbsp;

The digital-first campaign includes a video of the rap duo, wreaking havoc while looking fresh in their &lsquo;Blabbers&rsquo; behind a white set. The sneakers hanging from a&nbsp;chandelier and Swae Lee doing a Tom Cruise-style couch jump are all indicative of the high energy in this drop.&nbsp;

Swae Lee, who just announced on Twitter that his album is &ldquo;96% done,&rdquo; notes that &ldquo;Sneakers are a very important part of fashion because they can make or break your outfit.&quot;&nbsp;He&#39;s not wrong. In 2018, <a href="https://footwearnews.com/2019/business/retail/fashion-footwear-sales-2018-comfortable-shoes-1202732148/" target="_blank">Footwear News</a> reported that sneaker sales added up to around $60 billion.&nbsp;

&ldquo;We want people to put their own twist on these sneakers through their own personal style,&rdquo; he added.&nbsp;

More variations of the upcoming drop will be released in the upcoming months. The prices range from $495- 650, you can purchase the new &#39;Blabber&#39; sneakers <a href="https://www.giuseppezanotti.com/us/man/collection/blabber?utm_source=referral&amp;utm_medium=article&amp;utm_campaign=officiel_man_blabber">here</a>.

Image courtesy of Giuseppe Zanotti

Blabber sneaker $650

Blabber Sneaker $495

Rae Sremmurd Flex Hard in Giuseppe Zanotti's Latest Sneaker Campaign

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