CDLP’s Spring 2019 Campaign Explores a Different Masculinity

For their Spring 2019 campaign—and third installment of their LENSED BY: project—Swedish men’s underwear brand CDLP collaborated with Danish photographer Rasmus Weng Karlsen. The LENSED BY: project is a series of photographic campaigns that strives to uncover different forms of masculinity that go beyond what consumers are traditionally fed through men’s underwear ads. Karlsen follows The Rencks (film director Johan Renck and wife Elin) and Daniella Midenge’s installments of the series.

This season, model Daniel Hopwood lent his charisma to Karlsen’s talents, generating a campaign—which was shot at Grand Hotel Copenhagen—that is as fun as it is sexy. Hopwood exhibits a playfulness that isn’t usually presented in the underwear industry. Consequently, LENSED BY: is more than just a series of campaigns that presents CDLP’s core collection in an editorial fashion, it is an attempt to challenge conventional views of masculinity.

On tapping Rasmus Weng Karlsen for the campaign, CDLP co-founder Christian Larson explained that " Rasmus’ images never feel like a shoot, they have that pure authenticity—like you’re invited into moments of his life. He has a unique ability to show vulnerability alongside grit, humor, and understated cool—all at the same time.” Indeed, Rasmus—who began his career photographing the Danish underground music scene in the mid-2000s—tells a photographic story that feels raw and genuine, which he attributes in part to Hopwood’s energy. “There’s nothing better than a model that is truly himself on set,” he shared.

Look out for CDLP’s signature yellow boxes at US retail partners like Barneys, Bergdorf Goodman.