Wes Anderson Creates New Short Film for Montblanc's Meisterstück Pen
The luxury maison celebrated 100 years of the Meisterstück pen with a special short film by the acclaimed director.
Montblanc commemorates the 100th anniversary of its iconic Meisterstück pen with a short film by renowned filmmaker Wes Anderson. The film, featuring actors Rupert Friend, Jason Schwartzman, and Anderson himself, takes viewers on a journey through the fictional Montblanc Headquarters atop the Mont Blanc mountain. Anderson's signature storytelling style and visual aesthetic bring to life the Maison's rich history and its celebrated writing instrument.
Vincent Montalescot, Montblanc's Chief Marketing and Merchandising Officer, explains the decision to collaborate with Anderson, aiming to showcase the brand in a surprising and unexpected manner. The film is filled with sophisticated wit and references to Montblanc's heritage, with nods to the brand's name, emblem, and recent campaigns.
Alongside the Meisterstück pen, other Montblanc products, including watches and leather goods, also make appearances, highlighting the brand's multi-category nature. The film emphasizes the joy and value of handwriting, urging viewers to rediscover the experience of writing by hand.
Anderson collaborated with his creative partners, including Roman Coppola and Linus Sandgren, to bring his vision to life. In addition to the film, campaign visuals featuring Rupert Friend, Maude Apatow, Waris Ahluwalia, Lee Jinuk, and Jing Boran, captured by Charlie Gray, further immerse viewers in the reimagined Montblanc universe.
The Meisterstück pen, regarded as the quintessential writing instrument, has left a lasting impact since its inception in 1924. Its origins as a "Sunday-use" writing tool evolved into a masterpiece of craftsmanship, symbolizing Montblanc's commitment to excellence.
Creative Director for Montblanc, Marco Tomasetta, is a seasoned leather goods designer and fits the role perfectly as the brand has begun transforming into a luxury business-lifestyle maison.
Tomasetta, a graduate of Istituto Europeo di Design in Milan, brings a wealth of experience from his previous roles at Givenchy, Prada, Chloé, and Louis Vuitton. His expertise in leather goods design, including a portfolio of handbag patents, plays a critical role in Montblanc's transformation and future as a brand. His talents don't stop there, though. As for the Meisterstück celebration, Tomasetta continued to show his big goals and dreams for the brand, even attempting to turn the Hollywood sign into a sign that spelled out "Montblanc." The future is bright for Tomasetta and the luxury maison after a successful celebration.
Check out what celebrities attended the event below!
