Fashion

Luxury Activewear is the Ultimate Fashion Move of 2021

Cutting-edge activewear from high fashion brands is the trend that fashion experts are betting on this season.

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Has polishing up your look before exercising become the new normal? If we are to believe the off-duty outfits of celebrities and models like Kendall Jenner, Hailey Bieber, and Dua Lipa in recent months, the answer is yes. Their unstoppable tips for pimping out your black leggings or a simple sweatshirt include carrying a luxury bag (ideally a nylon Prada bag), nonchalantly wearing a branded sweater, putting on everyone's favorite pair of sneakers, or quite simply opting for ultra-vibrant colors.

 

The ultimate crime among all these options? Sweating in a Louis Vuitton cycling suit, a Burberry bra, or an Emilio Pucci set. At a time when the pandemic is still limiting our outings, luxury houses are rushing more than ever into the activewear category in order to support their customers in their confined daily lives.

After the commercial successes of collaborations between the sports giants and the fashion-sphere—think Nike x 1017 Alyx 9sm or New Balance x Aime Leon Doré—it's only logical for luxury houses to offer an athletic wardrobe to millennial and Gen-Z shoppers. More affordable than the ready-to-wear and runway collections, they combine performance with style at a time when it's so sought after on social media.

 

Not ready to invest in high fashion monogrammed sportswear? Labels such as Kith, Alo, Koral, and Port de Bras explore the genre with ruffled bras (which we will gladly wear outside of workouts as soon as the weather permits) with zebra prints and metallic colors. On the way to your favorite fitness studio or, alternatively, as part of an online workout, sweating in sharp activewear is more recommended than ever.

 

Our shopping selection:

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Burberry, $350 on mytheresa.com
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Emilio Pucci, $245 on net-a-porter.com
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Port de Bras, $195 on shopbop.com and PortdeBras.com
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All Access, $75 on net-a-porter.com
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Kith, $80 on kith.com

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