Sydney Sweeney Hosts Miu Miu Select Event
The Euphoria actress took over Miu Miu's 57th Street boutique in New York City for an evening of cocktails, dancing, and curated style.
We've all heard of brand ambassadors or a "friend of the brand"—someone, often a celebrity, who you might see in that Maison's ad campaign or, typically, can be spotted wearing that label on any given red carpet. Sometimes, you might even see them sporting the brand just while out walking their dog. But what if a design house had its list of loyal celebrity clientele add a more personal touch to how they rep the clothing? Enter: Miu Miu Select, a new initiative that invites friends of the brand to create a curated selection of favorite styles from the brand's latest collection, from ready-to-wear and shoes to bags, jewelry, and more.
The latest Miu Miu "selector," Euphoria star Sydney Sweeney, celebrated the launch of her collection with an event at Miu Miu's 57th Street boutique in New York City that featured customized drinks, dancing, and a performance by DJ Odalys.
Guests included members for the NYC fashion set including Alyssa Coscarelli, Brenn & Jules Lorenzo, Carolyn Tate Angel, Chrissy Rutherford, Claire Sulmers, Dalia Oberlander, Danielle Guizio, Dede Lovelace, Elissa Santisi, Elizabeth Kurpis, Ella Rose McFadin, Eric Rutherford, Evan Ross Katz, Fe Noel, Imani Randolph, Jenny Walton, Jessica Wang, Jovel Roystan, Maria Alia Al-Sadek, Meghan Roche, and Selah Marley.
Since launching Miu Miu Select in 2019, the brand has partnered with "selectors" such as Georgia May Jagger, Chloë Sevigny, Poppy Delevingne, Alexa Chung, Adwoa Aboah, and more.
Fans can purchase Sweeney's selections for a limited time in stores and online.