Fashion
Rihanna Hits the Road with Rimowa
Rihanna stars in the brand's latest campaign alongside fellow creatives Lebron James, Patti Smith, and Roger Federer.
Inspired by a poem originally written by Patti Smith titled, “Never Still”, Rimowa's latest campaign focuses on movement and a universal redefinition of travel. A bold reflection of the ways in which Rihanna and each creative individual finds value in exploration and adventure, “Never Still” hopes to encourage a brand shift to offering pieces outside of their traditionally luxurious luggage cases.
Rihanna stars in Rimowa's Never Still Campaign
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Rimowa Never Still
