Get Into the Summer Spirit at Prada Tropico's Immersive Pop-Up

This week, Prada launches Prada Tropico, a new experiential installation that celebrates the brand's special capsule collection of the same name.

Always finding innovative ways to elevate the buyer's experience, the store transformation transports the consumer to another world the moment they step into the space. The store is entirely altered with stripes on the walls and floors. In the center of space is a fashion lover's favorite kind of tree: a hat tree. The green metal branches sprout with contrasting colors of the classic Prada bucket hat. The bright accessories against the geometric patterns contribute to an intense energy that consumes the shopper.  

The ready-to-wear collection speaks for itself, relying on light and brightness as focal points. With an explosion of color and pattern, the garments are perfect for warmer weather. Channeling the tropics, it seemed right to be accompanied by a fun interactive space. Exploding with energy, the collection includes bright shades of yellow, stripes of endless variations, and debuts the Prada Triangle bag in raffia.

If anything, this is a testament that color is here for the warm seasons. Apart from the bright shades, the collection is filled with flowy silk, terry, and hemp bags—all the perfect pieces for vacationing this summer.