Fashion

Discover Polly Pocketcore, The Newest Aesthetic Taking Over Social Media

From striking, vibrant hues to sculptural silhouettes, Polly Pocket Girl Summer is all about embracing bold styles.

polly pocketcore : polly pocket inspired outfits : polly pocket outfits
Sabrina Carpenter in July 2023. Photo via Instagram/@sabrinacarpenter

If the Summer of 2023 was all about embracing the Barbie aesthetic—bubblegum pink, old Hollywood aesthetics, and flirty, feminine silhouettes—this season, interest has shifted in favor of the playful aesthetics that seem to draw simultaneous inspiration from the '70s and the early '00s alike. 

While Y2K has been a particularly popular fashion trend among young women for several years now, the '70s are slowly inching forward as a decade with plenty of style inspiration to draw from. Platform knee-high boots, voluminous blowout looks, bold entrancing patterns, and colorful makeup looks are all major sartorial moments from the era that seem to be making a pronounced comeback. From curtain bangs to heeled boot styles like Frye boots to flowy maxi skirts, it's clear that a '70s resurgence is already well underway, even outside of the movement towards the Polly Pocket aesthetic popular on social media. 

Among the most characteristic pieces present within the Polly Pocketcore wardrobe is a solid miniskirt and a pair of towering shoes, whether they're boots or heels. For this facet of the aesthetic, many Internet users are looking towards Sabrina Carpenter for style inspiration, as the singer has donned sparkly, ultra-feminine minidresses and platform heels—both on and off-stage—more times than we can count. If Margot Robbie was the inspiration for last year's Barbie Girl Summer, Sabrina Carpenter is no doubt the Polly Pocket pop star everyone is looking towards this season. 

 
 

Playful, retro-inspired, and ultra-chic, the Polly Pocketcore aesthetic is the perfect vibe to curate this season if you're on the hunt for an outfit that possesses that quintessential summer nostalgia. 

Major luxury labels like Loewe, Balmain, Louis Vuitton, and Marc Jacobs are also joining in on the fun. From Loewe's ultra-sculpted pieces to Louis Vuitton's playful graphic, surrealistic heels to Marc Jacobs' enduring fascination with the doll aesthetic, it seems Polly Pocketcore isn't just for the TikTok girls. 

Curious to see how to hop on the Polly Pocketcore trend this season? From makeup to footwear to fashion, see all of the bold sartorial statements the fashion-forward crowds are coming up with on TikTok in the name of the Polly Pocket aesthetic this summer and incorporate a touch of playful summer nostalgia into your final 'fits of the season.

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