Everything We Know About Matilda Djerf's NYC Pop-Up

Mark your calendar angels, Matilda Djerf is coming to New York City. For three days only, Swedish ready-to-wear clothing brand Djerf Avenue will hold a pop-up store in New York City, hosted by the one and only Djerf Avenue sweetheart Matilda Djerf. You know her, you love her, and you can finally meet her at the end of this month. From August 31 to September 3, 10:00 a.m. to 6:00 p.m. on 21 Spring Street, Djerf Avenue will open its doors to the entirety of New York City for its first-ever pop-up event. Allowing her all-inclusive fan base to shop her clothes in person for the first time since the brand's founding in 2019.

While only a select few were chosen to participate in Djerf's "Angels at the Guggenheim" runway show on September 3, 2023, you too can indulge in true Djerf Avenue fashion at her NYC pop-up event. With opportunities to leave with specialized goodie bags, "I love DA" baby tees, and a new fall wardrobe, the Djerf Avenue NYC pop-up is the perfect event to lead us into a new season in fashion, especially with New York Fashion Week happening only a few days later.

Check out @djerfavenue on Instagram for more details on the event. Happy shopping, angels!