Fashion

Celebrate the Year of the Dragon With These Fashionable Lunar New Year Collections

Celebrate the Year of the Dragon in style with these stunning new collections from all of your favorite fashion houses.

bag handbag purse flower flower arrangement adult female person woman lamp
Image courtesy of Prada.

2024 marks the Year of the Dragon and the beginning of a new Zodiac cycle, ushering in a new period symbolizing strength, resiliency, rebirth, and growth. The Lunar New Year, beginning on February 10, signals the end of the previous Year of the Rabbit. In celebration of this new era, six fashion houses have created collections symbolic of the Year of the Dragon, offering everything from dragon motif engraved timepieces to Pokémon-emblazoned handbags. Here, explore the best the fashion world offers in recognition of this Lunar New Year and a brand new Zodiac cycle. 

Alexander McQueen

red bag with embroidered detailing
Alexander McQueen Lunar New Year Capsule Collection. Photo courtesy of Alexander McQueen.

Alexander McQueen is ringing in the Lunar New Year with a new snapdragon floral print collection to celebrate the incoming Year of the Dragon. The floral print enriches leather handbags, wallets, and pouches with vibrant red and pink hues, appearing as a luxe, quilted interior in the Small Seal and Mini Seal bags, and as a bold, eye-catching motif on wallets and cardholders. The classic Small Peak and Mini Jewelled Satchel have been refashioned in bright red leather, a color symbolic of good fortune to come in the new year.

Kate Spade

model posing wearing patterned dress
Kate Spade Lunar New Year Collection. Photo courtesy of Kate Spade.

Pearl embellishments, swirling dragon motifs, and gleaming glittery details are at the center of Kate Spade's whimsical Lunar New Year capsule collection. Ranging from a new iteration of the brand's classic tie-neck mini dress in a new abstract dragon print to a series of gold dragon-patterned jewelry pieces with pearl details, Kate Spade is celebrating the Lunar New Year with a series of dazzling dragon-themed pieces. Also included in the capsule collection is a new twist on the beloved Dani Tote, which features a playful, shimmering dragon motif on the side of the luxurious leather tote bag. 

Boss

model wearing black jacket with dragon motif embroidered
Boss Lunar New Year Capsule Collection. Photo courtesy of Boss.

In celebration of the Lunar New Year, Boss has partnered with novelist and calligrapher Feng Tang to create a capsule collection that honors the Year of the Dragon. A modern, minimalist calligraphy style compliments the dragon motif, appearing on bold black, red, and white garments, including baseball jackets, knitwear pieces, and casual sweatshirts, all pulled from both the men's and women's collections. Red leather sneakers are adorned with calligraphic strokes and dragon scale embossments and sweatsuits feature jade disc details alongside swirling dragon motifs at the hem, showcasing the harmonious spirit of the collection and blending Boss' classic aesthetics with traditional Chinese elements of design. 

Cos

model wearing patterned turtleneck top and black jeans
model wearing sleeveless blue knit top and blue scarf
Cos Lunar New Year Capsule Collection 2024. Photos courtesy of Cos.

Cos' Lunar New Year capsule collection celebrates the Year of the Dragon by illuminating the prosperous nature of the impending spring season and capturing the strength of the dragon in a swirling, elegant motif alongside a series of refined spring-inspired floral patterns. Also included in the capsule collection is a series of neutral-toned suits, soft wool knits, and cocoon-shaped jumpers, all of which evoke a sense of relaxed sophistication in the seamless blending of traditional elements and contemporary design, adapting the powerful spirit of the dragon to a versatile, wearable collection that honors the mythical creature with its visual design and artistic intent. 

Swarovski

swarovski dragon claw necklace
Dragon Claw Necklace from Swarovski's Year of the Dragon Collection. Photo courtesy of Swarovski.

Swarovski, the famed luxury jewelry retailer, has released a campaign in celebration of the Year of the Dragon. The jewelry collection, which includes both the dragon and the phoenix as subjects, unites the strength of the dragon and the harmony of the phoenix in a collection representative of good luck and prosperity in the Lunar New Year. Swarovski presents these virtues through its signature crystal jewelry, including a variety of bracelets, earrings, and necklaces, all fit for an elegant, glamorous celebration. In addition to the Dragon and Phoenix Collection, Swarovski has released a Zodiac Dragon Collectionfeaturing a miniature dragon charm, fashioned out of crystals, which adorns eye-catching bracelets and necklaces and is accompanied by a lucky coin and pearls, which symbolize long-lasting luck and fulfillment—as well as a re-imagination of the Iconic Swan Collection, a limited Year of the Dragon-themed Crystal Rock Oval Watch—one of Swarovski's emblematic watch styles—and finally, a home collection. Through a variety of pieces across several collections, Swarovski celebrates the Lunar New Year, and ushers in a new year full of luck, prosperity, and majesty, perfectly befitting the Year of the Dragon. 

Prada

du juan modeling prada lunar new year pieces, including white sleeveless sheer dress
Prada Lunar New Year 2024 Campaign. Photo courtesy of Prada.

In celebration of the Lunar New Year, Prada presents an exclusive selection of men's and women's ready-to-wear pieces. To mark the occasion, the luxury fashion house shot a campaign reminiscent of arthouse cinema aesthetics, imbuing images with a characteristically deep, rich color palette, resulting in a series of touching portraits that perfectly capture the joy, festivity, and optimism that the Year of the Dragon brings. In this project, Prada collaborated with actress and supermodel Du Juan and model Zhao Lei, the face of a film currently on display at Pradasphere II in Shanghai. Among the vast collection of pieces featured in the campaign are ultra-light organza skirts, fine knitwear, patent leather loafers, the new Prada Buckle Bag, and Prada's Re-Nylon shirts and trousers, providing the campaign shoot with an air of elegance, majesty, and quiet strength reminiscent of the spirit of the dragon. 

Burberry

model wearing red plaid coat
Burberry Lunar New Year Campaign. Photo courtesy of Burberry.

Burberry's Lunar New Year campaign and collection, inspired by classic British wardrobe archetypes, offers a fresh new twist on elements like houndstooth check. The campaign, featuring actress and brand ambassador Tang Wei, exhibits the pieces against the backdrop of the streets of Chengdu. By transforming a classic emblematic look of the brand into something wholly new—featuring a seasonal rose print and a vibrant red tone—the piece becomes a celebration of the Year of the Dragon and is reminiscent of good luck and prosperity due to the bold color choice. The collection also features new eyewear styles alongside the revamped houndstooth check piece, resulting in a cohesive, novel take on the classic look. 

Loewe

brand ambassador yang mi wearing jade pendant for loewe campaign
Loewe Lunar New Year Campaign. Photo courtesy of Loewe.

To kick off the Lunar New Year in style, Loewe has collaborated with three Chinese master jade artisans in the process of creating a series of pendants reflective of the cultural tradition and craft. Carvers Xiaojin Yin, Qijing Qiu, and Lei Cheng created jade pendants in several different colors and styles to express a wide variety of positive wishes for the new year, including abundance, success, and luck. These limited edition pendants are part of Loewe's larger Lunar New Year collection, which includes a range of jade-inspired tones in the classic Flamenco purse

Bottega Veneta

red and yellow sneakers
Sneakers from Bottega Veneta's Lunar New Year 2024 collection. Photo courtesy of Bottega Veneta.

In celebration of the Year of the Dragon, Bottega Veneta has released a new collection alongside a film, titled The First Sunrise With You, directed by Jess Jing Zou. Starring actress Shu Qi, the film explores different characters as they experience the first sunrise of the year, incorporating themes of travel and togetherness into the film and providing a foreground for the transition from one year to the next by highlighting new beginnings and precious moments with loved ones. The film showcases Bottega Veneta in motion, as characters are spotted in pieces from the collection as they stroll down the beach, drive along mountain roads, and climb rocky shores, highlighting at once the dynamic nature of the pieces as well as Bottega Veneta's vision of what is to come this year.  The collection includes new twists on the iconic Andiamo and Sardine bags, as well as eye-catching new colorways for the Orbit Sneakers. 

Fendi

pokemon design handbag
Handbag from Fendi X FRGMT X Pokémon Collection. Photo courtesy of Fendi.

Fendi's playful new collection, created in collaboration with Frgmt's Hiroshi Fujiwara and the beloved franchise Pokémon, shows off the duality and sincerity at the core of the fashion house.

“Our bag shapes are a logo themselves; they are so representative of the House. While our workmanship is another important part of our iconography. At the same time, we never want to be too precious with either – we enjoy celebrating both in new ways!" said Silvia Venturini Fendi, Fendi Artistic Director of Accessories and Menswear. "It’s a living history that Hiroshi Fujiwara adds to with both Frgmt and Pokémon; he’s taken our handbags and made them into mini pop monuments."

The collection incorporates Fujiwara's renowned vision for streetwear and elevated multi-modality into classic Fendi silhouettes, like the Baguette and Peekaboo bags, creating pieces that are impressive in the creativity and craftsmanship behind them, but also in their evolutionary vision, taking one of the core themes of the Pokémon games and bringing it to life in a new way. The collection is adorned with images of dragon-type Pokémon, marking a wholly unique, playful way to celebrate the Year of the Dragon.  

Tag Heuer

back of a watch with dragon design on it
Tag Heuer Lunar New Year 2024 Collection. Photo courtesy of Tag Heuer.

To celebrate the Year of the Dragon, luxury Swiss watch label Tag Heuer has launched a limited-edition timepiece duo. In this collection, Tag Heuer's classic Carerra design is infused with the cultural significance of the Chinese Dragon, resulting in a watch that exudes majesty and power, values that stem from both sources of inspiration. The watches, crafted from gold and steel, are complete with Tag Heuer's vision of quality and finished with a sumptuous coating of red lacquer and an elegant engraving of the Chinese Dragon on the back of the watch. 

Sandro

models wearing pieces from sandro's lunar new year 2024 collection
Pieces from Sandro's Lunar New Year capsule collection. Photo courtesy of Sandro.

In their Lunar New Year collection, Sandro has embodied the spirit of the dragon through clothing, seamlessly weaving a cool urban style and an elegant mystical aesthetic together, resulting in a line of pieces that are as bold and beautiful as the mythical creature they draw from. Both the men's and women's collections rely on the idea of the elevated basic, combining casual elegance with the classic fiery energy of the dragon, two themes that come together in perfect harmony in the pieces. 

Piaget

two watches from collection, one with blue dragon and one with red phoenix
Piaget Lunar New Year 2024 collection. Photo courtesy of Piaget.

As the start of a new Zodiac cycle, the Year of the Dragon is one that symbolizes hope, rebirth, and power—ideals that come together in a harmonious, elegant blend through Piaget's Lunar New Year collection. The timepieces pay homage to both the dragon and the phoenix, two traditional symbols of revitalization and renewed strength. In keeping with Piaget's tradition of excellence in craftsmanship, the Altiplano timepieces are created in beautiful blue, orange, and red hues, and finished with a dial made of elegant white mother of pearl, while the High Jewelry collection showcases the house's commitment towards artistry in engraving through an expertly done gold dragon motif, complete with a mystical black opal set in the clutches of the engraved dragon. 

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