Louis Vuitton Takes on Isola Bella For Cruise 2024 Show
Think fairy princess meets mermaidcore — but make it high fashion.
Nicolas Ghesquière is well-known for choosing grand destinations for Louis Vuitton cruise shows. From the Salk Institute in La Jolla to the Fondation Maeght in Saint-Paul de Vence, France, to the double-decked Jamsugyo bridge in Seoul, there is no such thing as a location being too extravagant in the mind of Ghesquière — a sentiment that still holds true as seen by Louis Vuitton's Cruise 2024 show. The presentation took place on Isola Bella, a small yet opulently charming island in Italy owned by the Borromeo family.
As the island sits atop Lake Maggiore, clear aquatic themes were pulled as inspiration in the collection. Ruffled detailing reminiscent of fins embellished opening looks while other models walked in garments crafted of fabric eerily similar to that of scuba gear — though it was given a high-fashion revamp. As expected, the attention was truly on the detailing: swirled beading atop the lace button-ups; elaborate headpieces fitting for a royal mermaid; and floral sequined print dresses that at a further overview come across as stained glass.
Taking place in such a monumental location, the collection was equally as opulent — not shy of maximal accessories and creative silhouettes. The was underwater glamour at its essence, with touches of fairy magic—all imbued with a cruise wear perspective.
