Fashion

Dior's Cruise 2024 Collection Was a Love Letter to Mexico

It was an elegantly simplistic affair, that gave a respectful nod to Frida Kahlo, butterflies, and the rich heritage of the vibrant country.

A model walking in a white shirt and orange skirt.
All photos courtesy of Dior.

Following its Pre-Fall 2023 show in Mumbai, Dior embarked on its latest presentation in another cultural hub. For its Cruise 2024 runway show, the Maison unveiled the collection in Mexico City, Mexico — a country that served as a source of inspiration for founder Christian Dior. Creative Director Maria Grazia Chiuri continues paying homage to the local artistry of the respective cities by collaborating with local craftspeople — paying proper respect to the rich heritage and culture of the vibrant city.

It was a cultural celebration from the very beginning, as the show opened with a Mariachi band playing upbeat instrumental music as guests took their seats. The presentation began with a rather simple look: A model walking down the steps of the Colegio de San Ildefonso in a black and white midi dress embellished with a lace collar. The following looks had similar ease, shying away from extravagant silhouettes and over-the-top accessories. The understated elegance gave a fine tribute to the sartorial Mexican customs as the collection honed in on the finer details. Soft colors of whites, creams, and blacks encapsulated the collection, with various inserts of bold hues.

Staying true to itself, the presentation included Dior's signature feminine codes, from puffed sleeves to variously-interpreted lace detailing to effortlessly draped silhouettes. Noticeably present throughout the collection were subtle butterfly motifs, such as the butterfly-adorned necklaces and a butterfly-shaped corset. The inclusion of the Papilionoidea connects to Chiuri's initial inspiration of exploring the symbolism of butterflies from a cultural lens, as she explained in an Instagram post.

As the collection went on, recognizable heritage textile techniques and references to Frida Kahlo were ever-present, much of the craftsmanship done in collaboration at the hands of local artisans and ateliers. Quezquemetls, Kahlo's signature braids, an ode to Kahlo's challenge of the gender binary, skirts styled with the traditional tunic huipil, and woolen fabrics all signified Chiuri's love letter to Mexico. The collection perfectly epitomized the beautiful marriage between Mexico's rich culture and Dior's French femininity, working in tandem — as harmonious as the soft music that played throughout the show.

As the show came to an end, Chiuri ended on an impactful note, sending a message regarding the femicide in Mexico. To the background music of "Canción sin miedo (Song Without Fear)," models walked out in white dresses, all embroidered with various messaging, ranging from "Hope" to "Viva mi vida!" — a canvas recognizing all the women who suffered at the hands of femicide and acknowledgment for those who are actively fighting back to make a difference.

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