In collaboration with Jonathan Bailey's new foundation, the Shameless Fund, the luxury label has released a limited run of ultra-chic t-shirts supporting the actor's philanthropic mission.

For Jonathan Bailey, a partnership with Loewe&mdash;and its creative director, Jonathan Anderson&mdash;was a natural choice. The <a href="https://www.lofficielusa.com/film-tv/bridgerton-star-jonathan-bailey-season-3-kanthony-kiss" target="_blank" rel="noopener">Bridgerton</a> actor is a regular presence at Loewe's runway shows and makes frequent appearances on the red carpet clad in Loewe. His most recent viral look, as seen at the 2024 Met Gala, was also courtesy of the <a href="https://www.lofficielusa.com/fashion-week/loewe-mens-spring-summer-2025-fashion-show-review-images" target="_blank" rel="noopener">luxury label</a>. Over the years, Bailey has developed a powerful, enduring friendship with the designer, so when it came time to promote his latest venture&mdash;the Shameless Fund, a foundation dedicated to promoting safety, equality, and authenticity for members of the LGBTQ+ community around the world&mdash;there was truly only one option in mind.&nbsp;
The collaboration between the two resulted in a witty, ultra-chic t-shirt with the tagline "Drink Your Milk," which was inspired by Bailey's memorable stint on&nbsp;Fellow Travelers. The series followed Bailey, who starred alongside <a href="https://www.lofficielusa.com/men/loewe-mens-fall-winter-2024-runway-photos" target="_blank" rel="noopener">Matt Bomer</a>, as two men who pursued a decades-long romance, first beginning in the '50s. Fans of the series may recall a now-iconic scene in which Bomer's character sensually tells Bailey's character to "drink your milk." While the moment quickly became famous among fans of the show, it has now been immortalized as a piece of fashion history as yet another cheeky slogan tee in the Loewe archives.&nbsp;
&nbsp;The plain white t-shirt features the tagline, emblazoned in a thick, black rubberized font, with white dripping detailing, reminiscent of milk, around the collar. On the back of the shirt, Loewe's iconic, pared-back logo is featured, finishing off the style. Simple as it is, the statement is the endlessly powerful brainchild of Bailey and <a href="https://www.lofficielusa.com/fashion-week/loewe-spring-summer-2024-paris-fashion-week-runway-images" target="_blank" rel="noopener">Anderson</a>, and besides its status as an unforgettable viral campaign and to-be sartorial staple for summer 2024, it also benefits the Shameless Fund's mission. Aside from the excellent publicity for <a href="https://www.lofficielusa.com/film-tv/jonathan-bailey-interview-anthony-bridgerton-season-2-netflix-gay-actor-private-life" target="_blank" rel="noopener">Bailey's</a> new venture, Loewe has also pledged to donate to the foundation for every t-shirt sold.
Of the conception for the design and the intent behind it, Bailey said "In a splat, the image of this tee shirt appeared in my head, fully formed, one fine morning. I knew Jonathan Anderson was the only person who could meet the joy, playfulness, and sexiness; who could flip that vision into a reality. This is a very proud first of many collaborations for The Shameless Fund, a passion project that will whip up creative collaborations to raise cash and erase shame amongst the global LGBTQ+ community. I love Jonathan and I love LOEWE, and I LOVE this tee shirt. It&rsquo;s for anyone who&rsquo;s ever tasted milk."

Loewe 'Drink Your Milk' Campaign. Courtesy of Loewe.

The Loewe 'Drink Your Milk' t-shirt will be available for purchase <a href="https://www.loewe.com/usa/en/home" target="_blank" rel="noopener">online</a> starting June 27, 2024, as well as in-store at the Loewe Greene St. store for $235.&nbsp;

Loewe Partners With The Shameless Fund In A Sensational New Campaign

L'OFFICIEL USA December 2024 - Julianne Moore Cover

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

Loewe Partners With The Shameless Fund In A Sensational New Campaign

Tags

Related Articles

Fashion Week

Jonathan Anderson Goes Minimalistic For Loewe Men's Spring/Summer 2025

Fashion

Actor Maggie Smith (aka Professor McGonagall) Stars in Latest Loewe Campaign

Film & TV

Getting to Know 'Bridgerton' Star Jonathan Bailey

Recommended posts for you

Fashion

Mariah Carey Signs off for the Holidays With Chic Aspen Look

Pop culture

How the Royals Are Spending Christmas 2024

Fashion

The 28 Best Dressed Actors and Musicians of 2024

Fashion

See the Most Iconic, Unforgettable Runway Shows From 2024

Fashion

Calvin Klein Reveals Details on Its 2025 Return to New York Fashion Week

Fashion

How to Channel Dua Lipa's NYE Style? 7 Celebrity-Inspired Party Outfits

Shopping

19 Chocolate Brown Accessories You'll Want to Keep Forever

Travel & Living

The 'Mastery and Risk' in Making Vintage Champagne, According to Dom Pérignon