These are the 10 Hottest Fashion Brands of the Moment

Plus, the pieces everyone is coveting right now.

According to Lyst, the largest global shopping search platform, Gucci is the world's hottest brand. The Kering-owned house, which celebrates its centennial in 2021, owes its success to its strong e-commerce demand, pop culture relevance, and popularity with millenials and Gen Z.

Meanwhile, sportswear giant Nike took second place and Dior came in third. See the full list here, and Lyst's top 10 most wanted products below.

1. Gucci

2. Nike

3. Dior

4. Balenciaga

5. Moncler

6. Prada

7. Louis Vuitton

8. Bottega Veneta

9. Saint Laurent

10. Off-White

The Most Wanted

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Gucci x The North Face Jacket

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Hermès Kelly Bag

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Bottega Veneta Lug Boots

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Prada Nylon Bags

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The Attico Devon Shoe

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Prada Satin Headband

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Nike Go Flyease Racer

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Adidas x Ivy Park Bucket Hat

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Rolex Submariner Watch

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Nensi Dojaka Dress

Tags

Gucci trends 2021 dior nike

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