Gabriela Hearst Opens Aspen Pop-Up for Winter
The CFDA Womenswear Design winner hits the slopes in the ritziest ski-town in North America.
After a landmark year, winning the Leaders of Change Award, expanding her environmental awareness processes, and being named one of Financial Times' 25 Most Influential Women, Gabriela Hearst and her eponymous line partner with luxury-retailer Max to open a winter paradise pop-up in Aspen, Colorado. The space has been revamped with the aid of interior design specialists Antoine Dumas and Benjo Gavron, who transformed the store into Hearst's trademark contemporary aesthetic.
“I have been feeling for a while that Aspen is a location we wanted to explore, and we have a great friend, Max, that has a space that we were able to transform with reclaimed redwoods and pieces that our collaborators Antoine Dumas and Benji Gavron created specifically for this project,” Hearst said.
With an assortment of men's and women's collections including ready-to-wear and cashmere and merino knit options, the store's merchandise can appeal to a range of Aspen activities: from après to fireplace reading sessions. This is also the Aspen debut of Hearst's handbag collection, which has been unavailable in the CMT area until now.
The Gabriela Hearst pop-up is now open through March 31, 2022 at Max.
