Get the 'Emily in Paris' Wardrobe Now on Netflix
Following their Halston collab and the capsule collection with Balmain, Netflix will create an online store for the best fashion from Emily in Paris.
Earlier this year, Netflix has launched its official online store where visitors can find and buy various types of products related to its most popular TV series. Now, the streaming platform's "merch" for Emily in Paris has arrived. In the online store, you can buy ad hoc collections to dress à la Parisienne. Emily in Paris is, in many ways, a Sex & the City revival, especially from a fashion standpoint (thanks to costume designer Patricia Field).
The series totaled nearly 60 million streams in the first month alone thanks to its connection with the fashion world. For the show's second season premiere on December 22, Netflix will launch an online store in partnership with Viacom CBS (owner of MTV Entertainment Studios, the show's producer). Numerous luxury brands will participate, most of them related to the wardrobe of Lily Collins and the other protagonists in the series. Looks by AZ Factory, a brand founded by Alber Elbaz, will be available, as well as jewels by Roberto Coin and a series of garments by Maison Michel, Goossens Paris, Causse Gantier, and Barrie—all brands owned by Chanel. The resortwear brand My Beachy Side will also be involved with the episodes shot in Saint-Tropez.
In the shop, you can find everything from the special macarons prepared by pastry chef Pierre Hermé to Roberto Coin earrings. There will also be necklaces, glasses, and bags available to help you get Emily Cooper's stylish wardrobe. In addition to the online shop, the products will also be available on Saks.com and at some Saks locations. New items will be added in January of next year.
Emily in Paris has become a means for Netflix to enter the world of fashion, a merger already seen in the Halston series and its associated capsule collection. Furthermore, in conjunction with the worldwide launch of the western film The Harder They Fall, Netflix will collaborate with Balmain. The collection will be available on the platform's e-boutique and Farfetch, as well as some selected stores.
