Fashion

All You Need to Know About the History of David Yurman Jewelry

L'OFFICIEL breaks down everything you need to know about the history behind the iconic celebrity-favorite brand. 

david yurman history: sofia richie grainge for david yurman
Sofia Richie-Grainge for David Yurman. Photo courtesy of Instagram/@davidyurman.

There are a few jewelry brands that signify instant luxury, and David Yurman is one of them. Founded in the 1980s, the name has become synonymous with high fashion and decadence. These days, David Yurman is a celeb-favorite brand that's constantly innovating, regularly releasing a roster of beautiful new bracelets, rings, watches, and necklaces. If you're interested in the history and culture behind David Yurman, L'OFFICIEL has what you need to know.

When Was David Yurman Jewelry Formed?

david yurman history: fei fei sun for david yurman
Fei Fei Sun for David Yurman. Photo courtesy of Instagram/@davidyurman.

The David Yurman Company was established in 1980 by David and Sybil Yurman. The founders, who share a deep love of art and culture, started the company as a way to fuse their affinity for jewelry and fashion with the world of art and creation. Eventually, their son, Evan would join David Yurman as a creative partner, making the company a true family business.

It didn't take long for David Yurman to start to gain recognition. In 1981, Yurman was awarded Designer of the Year by the Cultured Pearl Associations of America and Japan, and the following year, the David Yurman signature Cable bracelet design was created. In 1999, the company's first boutique opened in New York City. Over the years that followed, the boutique became a destination for fine art and jewelry lovers, even as the brand and pieces earned acclaim from clients.

David Yurman is a Celebrity Favorite

david yurman history: michael b jordan for david yurman
Michael B. Jordan for David Yurman. Photo courtesy of Instagram/@davidyurman.

David Yurman has enjoyed a long association as a celebrity favorite brand. In the early 2000s, the company pioneered the idea of the "lifestyle campaign," which argued that jewelry could be an emotional experience as well as a status symbol. Celebrities and models were eager to collaborate with David Yurman. Over the years, celebrities like Kate Moss, Naomi Campbell, Taylor Hill, and Naomi Watts have appeared in the brand's advertising campaigns, even rocking the jewelry on runways and in associated promotional shoots.

Even today, celebs like Michael B. Jordan collaborate with David Yurman on lifestyle campaigns. From models to actors, no one is immune to the charms of a brand that clearly believes in the emotional sway beautifully-crafted pieces can have.

Purchase David Yurman Jewelry for Your Own Touch of Luxury

david yurman history: scarlett johansson for david yurman
Scarlett Johansson for David Yurman. Photo courtesy of Instagram/@davidyurman.

As popular as David Yurman jewelry is with the ultra-wealthy, it's accessible for many to purchase for themselves. For the ultimate David Yurman experience, visit one of the brand's storefronts. You can also shop the David Yurman website, which includes everything from new releases to classic pieces. Some rings, including the signature petite cable ring in sterling silver, can be purchased for under $500.

You can also buy truly stunning statement pieces on the David Yurman website. The Marbella drop earrings, featuring 18k gold and your choice of precious gemstones, are inspired by the colorful sunsets of Costa del Sol. With antique cuts that showcase the natural beauty of the stones, these earrings are true David Yurman signature pieces. Whether you choose to purchase David Yurman jewelry for yourself or dive into the brand's history, you'll enjoy a taste of luxury that is unmistakable.

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