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 Sustainable jeans have already been spotted on celebrities like Gigi Hadid and Emily Ratajkowski.
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The fashion industry has earned itself a terrible reputation being the <a href="https://www.lofficielusa.com/fashion/what-is-avant-basic-aesthetic-instagram-sustainability" target="_blank" rel="noopener">second highest polluter</a> in the world, second only to the fuel industry. But a <a href="https://www.lofficielusa.com/fashion/new-sustainable-lingerie-brand-etam-nordstrom-sustainability-fashion" target="_blank" rel="noopener">new generation</a> of stylists and brands are trying to turn this scenario around by investing more and more in <a href="https://www.lofficielusa.com/fashion/adidas-sustainable-fashion-pop-up-new-york-city-vintage-upcyle">sustainable </a>processes that enable more eco-conscious fashion - and celebrities are already hopping on this wave! 
 With the amusing slogan "Being naked is the #1 most sustainable option. We're #2", <a href="https://www.lofficielusa.com/fashion/reformation-recreates-carrie-bradshaw-sex-and-the-city-dior-newspaper-dress" target="_blank" rel="noopener">Reformation</a> started out selling vintage clothing in a small store in Los Angeles, California, in 2009. They quickly expanded to produce their own pieces, but always with a focus on sustainability and with a certain <a href="https://www.lofficielusa.com/fashion/visible-mending-sustianability-fashion-trend" target="_blank" rel="noopener">upcycled aesthetic</a>. 
Their jeans, made of organic cotton and Tencel ecological fiber, ended up becoming a hit and won over several celebrities such as <a href="https://www.lofficielusa.com/fashion/bella-gigi-hadid-model-versace-spring-summer-2022-campaign-photos" target="_blank" rel="noopener">Gigi Hadid</a>, <a href="https://www.lofficielusa.com/fashion/kendall-jenner-messika-jewelry-campaign-behind-the-scenes-photos">Kendall Jenner,</a> and <a href="https://www.lofficielusa.com/pop-culture/emily-ratajkowski-releases-new-book-my-body" target="_blank" rel="noopener">Emily Ratajkowski</a>. Among the most popular styles is one covered with illustrations depicting planet Earth, flowers, and bees, alongside slogans like "Pollinators, don't pollute" and "Make love, don't waste." 
 A second style was heavily influenced by <a href="https://www.lofficielusa.com/fashion/christian-dior-reopening-paris-flagship-boutique-30-avenue-montaigne-2022" target="_blank" rel="noopener">Dior's</a> newspaper-print dress, signed by <a href="https://www.lofficielusa.com/fashion/dior-by-john-galliano-fashion-history-book" target="_blank" rel="noopener">John Galliano</a>, which was part of the "Hobo Chic" collection, launched in 2000. But unlike the French brand, <a href="https://www.lofficielusa.com/fashion/summer-dresses-loveshackfancy-mango-sezane-reformation">Reformation</a> decided to bring a more conscious approach to the theme by stamping headlines like "Hell Freezes" and "World Peace Achieved."
 It is worth mentioning that it is not just niche brands seeking to have less impact on the environment. <a href="https://www.lofficielusa.com/fashion/prada-launches-immersive-pop-up-prada-tropico-soho-new-york-city">Prada</a> launched a capsule collection in 2021 called "<a href="https://www.lofficielusa.com/fashion/prada-launches-sustainable-organic-eco-denim-pre-fall-2021" target="_blank" rel="noopener">Organic Denim</a>," which uses less water in production processes and sustainable raw materials. Additionally, <a href="https://www.lofficielusa.com/fashion-week/gabriela-hearst-chloe-debut-fall-winter-2021-sustainability">Gabriela Hearst</a> of <a href="https://www.lofficielusa.com/fashion-week/chloe-fall-winter-2022-gabriela-hearst-runway-photos">Chlo&eacute;</a> has created a <a href="https://www.lofficielusa.com/fashion/chloe-develops-fashion-social-impact-tool-sustainability-gabriela-hearst">sustainability tool</a> that allows luxury fashion brands to track their social impact. 
 Below, find out how celebrities are wearing their most earth-conscious jeans.

Photo via Getty Images.

Celebrities Go All in on Sustainable Denim

L'OFFICIEL USA December 2024 - Julianne Moore Cover

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

L'OFFICIEL HOMMES USA October 2024 - Rupert Friend Cover

L'OFFICIEL HOMMES USA October 2024 - Joseph Quinn Cover

L'OFFICIEL USA September 2024 - Fall Fashion Cover Featuring Supermodel Sasha Pivovarova

L'OFFICIEL USA June 2024 - Nicole Kidman Cover

L'OFFICIEL USA June 2024 - Megan Thee Stallion Cover

L'OFFICIEL USA May 2024 - Jackson Wang Cover

L'OFFICIEL USA May 2024 - Natalie Portman Cover

Celebrities Go All in on Sustainable Denim

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