Bad Bunny Strips Down for Calvin Klein’s Sensual New Campaign

Bad Bunny is the latest star to join the ranks of Calvin Klein icons. The global music powerhouse—celebrated for his record-breaking hits, magnetic stage presence, and undeniable good looks—makes his debut with the brand in its Spring 2025 campaign. Starring in a Calvin Klein campaign has become a rite of passage for Hollywood’s biggest names, and Bad Bunny proves he’s more than worthy of the spotlight. Captured by renowned photographer Mario Sorrenti, the Grammy-winning artist exudes confidence in a raw, stripped-down setting where his star power speaks for itself.

Wearing Calvin Klein’s latest Icon Cotton Stretch underwear, Bad Bunny commands the set in the campaign video, moving with his classic confidence and flaunting his tattoo-covered skin. Set to his song "EoO," the film heightens the sensual energy, offering fans an intimate glimpse of the artist in his most natural, nearly naked state.

“This has been in the works for some time now, seeing it finally come to life has been gratifying,” Bad Bunny shared. “I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.”

The new Icon Cotton Stretch line redefines Calvin Klein’s signature underwear with elevated comfort and innovation. Designed with a stitch-free Infinity Bond waistband, a contour pouch for support, and enhanced shape retention, the collection delivers sleek style without compromising comfort. 

Want to match with Benito? Calvin Klein’s Icon Cotton Stretch collection is available now at calvinklein.com.