Moncler turns 70 with a classical flash mob in central Milan.

During Milan Fashion Week, <a href="https://www.lofficielitalia.com/moda/remo-ruffini-moncler-genius-bof-voices-2020" target="_blank" rel="noopener">Remo Ruffini</a>, CEO of the brand, decided to share the celebrations for Moncler's 70th anniversary with the city of Milan and he did it in style. For the occasion, a myriad of extras were choreographed by the internationally renowned Franco-Algerian artist&nbsp;<a href="https://www.youtube.com/channel/UCrPZz0V-gahhgGn-DHCgObg" target="_blank" rel="noopener">Sadeck Berrabah</a> known for his particular gestures in dance. Together with the choreographer, Ruffini himself took part in the show, visibly moved.
After taking over the brand in 2003, the entrepreneur made a total rebranding of the Maison, making it a leader in the luxury clothing sector. This success culminated with its launch on the stock market in 2013. <a href="https://www.lofficielitalia.com/moda/jw-anderson-moncler-genius-rimowa-mate-bike-2020" target="_blank" rel="noopener" style="letter-spacing: 0px;">Moncler Genius</a> was born in 2018, an initiative that sees a series of designers reinterpret the duvet from their personal point of view.

In addition to the impressive celebrations, a new version of the brand's cult garment was launched, the <a href="https://www.lofficielitalia.com/moda/moncler-piumino-maya-jacket-uomo-donna" target="_blank" rel="noopener" style="letter-spacing: 0px;">Maya Jacket</a>. This quilt was worn by the extras who appeared by the hundreds in Piazza Duomo for the celebrations. The show, which took place on the notes of classical music, saw a dancer dancing alone and then giving way to a flash mob along the whole perimeter of the square in front of the Milan Cathedral.

Moncler Celebrates 70 Years in Milan's Piazza Duomo

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Moncler Celebrates 70 Years in Milan's Piazza Duomo

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