Louis Vuitton officially begins its Pharrell Williams era.

When Pharrell Williams was <a href="https://www.lofficielusa.com/fashion/pharrell-williams-appointed-creative-director-louis-vuitton-menswear-virgil-abloh" target="_blank" rel="noopener">appointed Creative Director of Louis Vuitton's Menswear</a> &mdash; the first to succeed the <a href="https://www.lofficielusa.com/fashion/fashion-world-pays-tribute-virgil-abloh-passing-off-white-louis-vuitton" target="_blank" rel="noopener">late Virgil Abloh</a> &mdash; the fashion world was split. Williams is no stranger to fashion, co-founding Billionaire Boys Club in 2003, and collaborating with luxury labels such as Moncler and <a href="https://www.lofficielusa.com/fashion/timothee-chalamet-chanel-ambassador-fragrance-fashion-luxury" target="_blank" rel="noopener">Chanel</a>. However, <a href="https://www.lofficielusa.com/fashion/virgil-abloh-most-iconic-runway-moments-off-white-louis-vuitton-men" target="_blank" rel="noopener">Abloh</a> completely transformed <a href="https://www.lofficielusa.com/fashion/louis-vuitton-cruise-2024-collection-italy-resort" target="_blank" rel="noopener">Louis Vuitton</a>, leaving a lasting legacy that's hard to top for even the best in the industry. Now, kicking off Paris Men's Fashion Week, Williams presents the Louis Vuitton Men's Spring/Summer 2024 collection, effectively showcasing his vision for the brand.
Set on the Pont Neuf Bridge (chosen because of its embodiment as a symbolic bridge between Paris and the Maison), the show in its essence was all about being in the moment. From the first few opening looks, it was clear that Williams was not trying to reinvent the brand, but rather reinterpret Louis Vuitton in a genuine manner.

In his vision, there was a greater focus on fabrication, utilizing the Maison's signature Epi leather in numerous looks &mdash; a fabric that is typically used to craft bags and accessories. Williams' also found use in the iconic Damier check, incorporating the motif in multiple forms such as its merge with camouflage. One of the most recognizable was the pixelated Damier checks, an iteration that was brought back after being used in 2018.
It was a celebratory show, as attendees watched the collection to the harmonious sounds of a live orchestra (a direct connection to Williams' love for music). As the show went on, the music became livelier as a live gospel choir took center stage, a subtle nod to the embracing of Black culture &mdash; an initiative that <a href="https://www.lofficielusa.com/fashion-week/louis-vuitton-mens-spring-summer-2023-kendrick-lamar-virgil-abloh" target="_blank" rel="noopener">Abloh</a> was continuously privy to. Unlike the greater "quiet luxury" trend that has overtaken fashion, even during this current Men's Fashion Week, the show was unapologetically forthright. It featured endless logos and bold colors, with a couple of looks presenting large graphics that read "The Louis Vuitton Lovers Present" across the front.
A new direction was ushered in, sure, but unlike what most likely believed, Williams stayed true to the Louis Vuitton spirit &mdash; while also being true to himself.

Jay-Z and Beyoncé.

Zendaya.

Rihanna and Asap Rocky.

Megan Thee Stallion.

Naomi Campbell.

Kim Kardashian.

Anitta.

Coi Leray.

Jackson Wang.

Jared Leto.

John Boyega.

Kelly Rowland.

Willow Smith and Jaden Smith.

Lenny Kravitz.

Lewis Hamilton.

Offset.

Quavo.

Savannah James and Lebron James.

Tyler the Creator.

Commemorating Williiams' big moment, the front row was packed with a slew of A-listers. This includes but is not limited to <a href="https://www.lofficielusa.com/pop-culture/rihanna-asap-rocky-relationship-timeline-dating-history" target="_blank" rel="noopener">Rihanna, Asap Rocky</a>, <a href="https://www.lofficielusa.com/fashion/kim-kardashian-met-gala-2023-arrival-fashion-celebrity-style" target="_blank" rel="noopener">Kim Kardashian</a>, <a href="https://www.lofficielusa.com/pop-culture/zendaya-challengers-trailer-first-look-details-mvoie-josh-o-connor-mike-faist" target="_blank" rel="noopener">Zendaya</a>, <a href="https://www.lofficielusa.com/travel-living/beyonce-jay-z-home-california-purchase-record-breaking-most-expensive-mansion" target="_blank" rel="noopener">Jay-Z</a>, <a href="https://www.lofficielusa.com/beauty/beyonce-new-hair-care-line-products-brand" target="_blank" rel="noopener">Beyonc&eacute;</a>, <a href="https://www.lofficielusa.com/pop-culture/lenny-kravitz-young-photos-90s-birthday-age-daughter-zoe" target="_blank" rel="noopener">Lenny Kravitz</a>, Lebron James, <a href="https://www.lofficielusa.com/fashion/lewis-hamilton-best-style-moments-fashion-formula-1-driver" target="_blank" rel="noopener">Lewis Hamilton</a>, Anitta, <a href="https://www.lofficielusa.com/fashion/megan-thee-stallion-fashion-moments-age-instagram-body-lyrics" target="_blank" rel="noopener">Megan Thee Stallion</a>, <a href="https://www.lofficielusa.com/men/jaden-smith-boldest-fashion-moments" target="_blank" rel="noopener">Jaden Smith</a>, <a href="https://www.lofficielusa.com/pop-culture/willow-smith-music-the-anxiety-interview" target="_blank" rel="noopener">Willow Smith</a>, and <a href="https://www.lofficielusa.com/fashion/naomi-campbell-most-iconic-90s-catwalk-moments" target="_blank" rel="noopener">Naomi Campbell</a>.

Photo via Instagram/@pharrell

Pharrell Williams Makes Louis Vuitton Debut For Men's Spring/Summer 2024 Show

L'OFFICIEL USA December 2024 - Julianne Moore Cover

L'OFFICIEL USA November 2024 - Salma Hayek Pinault Cover

L'OFFICIEL HOMMES USA October 2024 - Rupert Friend Cover

L'OFFICIEL HOMMES USA October 2024 - Joseph Quinn Cover

L'OFFICIEL USA September 2024 - Fall Fashion Cover Featuring Supermodel Sasha Pivovarova

L'OFFICIEL USA June 2024 - Nicole Kidman Cover

L'OFFICIEL USA June 2024 - Megan Thee Stallion Cover

L'OFFICIEL USA May 2024 - Jackson Wang Cover

L'OFFICIEL USA May 2024 - Natalie Portman Cover

Pharrell Williams Makes Louis Vuitton Debut For Men's Spring/Summer 2024 Show

Tags

Related Articles

Men's

Saint Laurent Mens Spring/Summer 2024 Show Reconfigures Traditional Masculinity

Fashion Week

Between Architecture and Fluidity for Prada Men's Spring/Summer 2024

Fashion Week

Going Inside the Fendi Factory For Men's Spring/Summer 2024

Recommended posts for you

Fashion

Mariah Carey Signs off for the Holidays With Chic Aspen Look

Pop culture

How the Royals Are Spending Christmas 2024

Fashion

The 28 Best Dressed Actors and Musicians of 2024

Fashion

See the Most Iconic, Unforgettable Runway Shows From 2024

Fashion

Calvin Klein Reveals Details on Its 2025 Return to New York Fashion Week

Fashion

How to Channel Dua Lipa's NYE Style? 7 Celebrity-Inspired Party Outfits

Shopping

19 Chocolate Brown Accessories You'll Want to Keep Forever

Travel & Living

The 'Mastery and Risk' in Making Vintage Champagne, According to Dom Pérignon