Willow Smith is the New Face of Mugler's Alien Goddess Perfume
The singer is taking her talents to the House of Mugler.
Willow Smith has joined the House of Mugler as the new face of the brand's Alien Goddess fragrance. In line with her recent galactic punk single "Transparent Soul," the Red Table Talk star has been selected as the new muse to the fashion house because of her passion for art, fashion, and social causes. As the name suggests, the perfume embodies an image of a powerful figure that goes beyond gender boundaries and norms to their own strength. As such, the figureheads at Mugler saw no other face for that message than Smith.
“What has impressed us when meeting Willow is her openness, determination, confidence, and her desire to move the world. She is definitely a role model for the young generation and the perfect embodiment of what is Mugler today," said Sandrine Groslier, Global Brand President of Mugler Fashion and Fragrance.
“I am extremely proud to be the face of the new Mugler fragrance," said Smith. "To me, Alien Goddess is a manifesto. It urges us to be wholly ourselves, to brandish what makes us unique with pride. Beyond that, this new dazzling creation gives us the strength to find the best within ourselves, whoever we are, in order to accomplish extraordinary things with a positive impact on the world and those around us. It’s a powerful message of kindness, hope, and joy."
Mugler's Alien Goddess fragrance will be available at Muglerusa.com, Sephora, and ULTA on August 15.