The water we're using to make our beauty products may soon be a thing of the past.

Loyalty to budding beauty trends is...feeble, at best. So ephemeral in their nature, trends&nbsp;struggle to hold our attention for long, and are very quickly dropped for the next best thing. That&#39;s all fine and good&mdash;but there&#39;s a chance that next best thing in beauty could&nbsp;also be the next best thing for the environment.

Waterless beauty first hit the scene a couple of years back as the latest offering from the nexus of progressive skincare, Korea, as a way to deliver ingredients in their purest form. Although it wasn&rsquo;t originally intended as an eco-friendly solution, it has since proved a multi-purpose product.

Conscious consumers have long viewed water as a luxury,&nbsp;due to it &quot;being the ultimate non-renewable resource,&quot; explains Anna Marie Solowij, Co-Founder of online beauty store&nbsp;<a href="https://thisisbeautymart.com/">BeautyMART</a>. And that doesn&rsquo;t just apply to the amount of water used with them, but the amount of water actually in products.

As a result, there has been a huge push from eco- and ethically-conscious beauty brands to launch dry alternatives to products that originally contain or require water. Notably, Aveda recently launched a <a href="https://www.aveda.com/product/5293/47416/hair-care/conditioner/shampure-thermal-dry-conditioner?gclid=COGAxazbwNcCFQSMswodRhkDEA&amp;gclsrc=ds#/shade/3.4_fl_oz%2F100_ml">Dry Conditioner</a> in their best-selling Shampure range after data showed that if you cut your shower short by 3 minutes and condition after, you&rsquo;ll save 6 gallons of water per day (the average shower uses 2 gallons per minute). That&rsquo;s just shy of two billion gallons per day if everyone in the US conformed, which, needless to say, would be massive.

Furthermore, the packaging also plays a role in water conservation. &quot;Manufacturing of plastic bottles uses a huge amount of water, but if you have a dry product, you might not need to package it in plastic - perhaps it could be in paper, which is easier to recycle (and paper recycling uses less water than recycling plastic),&quot;&nbsp;Solowij states.

Turns out the same goes for skincare and body care.&nbsp;But for many, this habit is a tricky one to break. &quot;We&rsquo;ve gotten used to the psychological feeling of cleanliness that bathing and showering provide, but there is no need to stand under running water to get clean,&quot;&nbsp;explains Solowij. It&rsquo;ll take some getting used to, but brands like&nbsp;<a href="https://www.headboy.org/drybath/">DryBath</a> have created a bacteria killing, odor quenching&nbsp;gel, which can clean&nbsp;the body without a drop of water. Moreover, there are some products that can even deliver better results&nbsp;waterlessly.

&quot;Moisturisers can easily be used with little or no water,&quot;&nbsp;explains Sarah Lee, Co-Founder and CEO of the Korean beauty destination site&nbsp;<a href="https://www.glowrecipe.com/">Glow Recipe</a>. &quot;In fact, water does not directly speak to how well it hydrates the skin and there are many other alternatives to water that are even more hydrating for your skin. Adding moisture-binding ingredients like bamboo sap and botanical extracts can provide both lightweight and lasting hydration,&quot;&nbsp;she concludes.&nbsp;

Similarly, Korean American make-up artist and founder of <a href="https://maicouture.com/">Mai Couture Cosmetics</a>, Mai Tran, commented:&nbsp;&quot;Adding high percentages of water to products dilutes ingredients, meaning actives may not be as effective.&quot;&nbsp;Most skincare products have an average of 70% water&mdash;which doesn&rsquo;t leave much space for all the things that actually make a difference. This was, in part, the reason Tran created her innovative skincare papers,&nbsp;highly concentrated&nbsp;sheets soaked in actives such as <a href="https://maicouture.com/collections/skin-care/products/rose-hip-oil-blotting-paper">Rose Hip Oil</a> and <a href="https://maicouture.com/collections/skin-care/products/bamboo-charcoal-blotting-paper">Bamboo Charcoal</a> that you blot over your skin to refresh.&nbsp; &nbsp;

Not unlike Tran&#39;s sheets, celebrity makeup artist Charlotte Tilbury&rsquo;s <a href="http://www.charlottetilbury.com/us/dry-sheet-face-mask.html?istCompanyId=df2906b5-23af-4f14-b5ed-2585966c6cfa&amp;istItemId=xptlmpxppi&amp;istBid=tztx&amp;gclid=CjwKCAiA6K_QBRA8EiwASvtjZdoF9WiNy_FNm8Gg1PpkHU-1RwPYINbJjmKRYO5gPr3mhvOzM7EShBoCP0EQAvD_BwE&amp;gclsrc=aw.ds">Instant Magic Facial Dry Sheet Mask</a>&nbsp;was created to deliver undiluted ingredients directly to your skin. &quot;Wet sheet masks are mainly water and glycerine which can over saturate skin and harbour harmful bacteria,&quot;&nbsp;explains Tilbury. &quot;By creating a dry textile mask, active ingredients such as vitamin BS, peptides, oils and butters are able to penetrate deep into the skin, feeding the complexion where it needs it most.&quot;&nbsp;

What is apparent is that waterless beauty can be as effective as it is ethical. Forgoing a non-renewable energy source doesn&rsquo;t mean that a product is worse off, in many instances it&rsquo;s actually better. That just&nbsp;might be&nbsp;a beauty trend that deserves our undivided attention.

Will Our Beauty Products Soon Come Without Water?

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