The "Rush" singer, who has been busy touring the world, just began his newest venture as the face of Rabanne Beauty.&nbsp;

This past September, <a href="https://www.lofficielusa.com/fashion/paco-rabanne-futuristic-unwearable-fashion-chainmail" target="_blank" rel="noopener">Rabbane</a> launched a beauty line in an effort to rebrand after <a href="https://www.lofficielusa.com/fashion/paco-rabanne-fashion-designer-legacy-60s-space-age" target="_blank" rel="noopener">the loss of its legendary founder</a>. The style and packaging were the starting points, incorporating the house's iconic metal mesh.&nbsp;
Diane Kendal, a seasoned pro in the cosmetics field and influential in the creation of the <a href="https://www.lofficielusa.com/fashion/veronica-leoni-calvin-klein-creative-director" target="_blank" rel="noopener">Calvin Klein</a> and <a href="https://www.lofficielusa.com/fashion/marc-jacobs-fall-winter-2024-runway-show-review-images" target="_blank" rel="noopener">Marc Jacobs</a> beauty brands, was appointed creative director. She recently went viral for her work making innovative spider lashes for the <a href="https://www.lofficielusa.com/fashion/marc-jacobs-spring-summer-2024-runway-images" target="_blank" rel="noopener">Marc Jacobs Spring/Summer 2024</a> show. Now, for Rabanne, her chosen muse for the brand is Australian pop sensation, <a href="https://www.lofficielusa.com/fashion/troye-sivan-interview-pasha-de-cartier-campaign-2021">Troye Sivan</a>.&nbsp;&nbsp;

Beginning as a YouTuber, the 29 year old pop star has grossed over 8 million followers on YouTube and transformed into a global It-boy. His most recent album, "Something to Give Each Other," was a major success thanks to multiple chart-topping singles, one of which, "Rush," earned the artist his first Grammy nomination. The music video's choreography was even mimicked by fellow iI-boy <a href="https://www.lofficielusa.com/pop-culture/timothee-chalamet-kylie-jenner-dating-relationship-timeline" target="_blank" rel="noopener">Timothee Chalamet</a> on SNL.&nbsp;
His music video for "One Of Your Girls" most recently shook up the internet as Troy dabbled in drag for the first time, shocking fans and first-time listeners alike. The video, which featured Disney heartthrob Ross Lynch, has gone beyond viral, amassing nearly 33 million views and becoming his most successful YouTube video of all time.&nbsp;

The singer, who wore Rabbane in his "Rush" music video, expressed how meaningful this collaboration feels, saying, "There's something about Rabanne that feels very right, and their approach to fashion and beauty is totally in line with mine."
Sivan's music and fashion have always been deeply rooted in queer culture and street style, and are now being embraced by the high fashion world. As Rabbane's newest Global Makeup Brand Ambassador, Troye will make his debut in the new&nbsp; "Nudes" &nbsp;campaign, shot by Louise and Maria Thornfeldt.&nbsp;Rabanne's foray into the beauty space has been described as a high-fashion approach to makeup, combining the brand's signature quality and metallic luminosity.&nbsp;

Troye Sivan is Rabanne Beauty's Newest Global Ambassador

Tags

Related Articles

Music

DJ Regard Talks Teaming Up With Troye Sivan and Tate McRae for New Single "You"

Fashion

Troye Sivan Talks About His Relationship with Cartier

Music

Listen to Troye Sivan and Ariana Grande's New Song "Dance To This"

Recommended posts for you

Pop culture

An Inside Look At Charli XCX's Birthday Party

Fashion

All Your Favorite Performers Brought Bold, Playful Styles To Lollapalooza 2024

Fashion

Discover Polly Pocketcore, The Newest Aesthetic Taking Over Social Media

Film & TV

Everything We Know About 'The White Lotus' Season 3

Fashion

Barrel Leg Jeans Are The Contemporary Twist On Denim Your Closet Needs

Fashion

Bermuda Shorts Are The Ultimate Ultra-Chic Late Summer Piece To Try Out

Fashion

Prada and UNFPA Fête Emerging Female Artisans With Annual Training Program

Beauty

The Best Makeup Products For Your Skin