The "Rush" singer, who has been busy touring the world, just began his newest venture as the face of Rabanne Beauty.&nbsp;

This past September, <a href="https://www.lofficielusa.com/fashion/paco-rabanne-futuristic-unwearable-fashion-chainmail" target="_blank" rel="noopener">Rabbane</a> launched a beauty line in an effort to rebrand after <a href="https://www.lofficielusa.com/fashion/paco-rabanne-fashion-designer-legacy-60s-space-age" target="_blank" rel="noopener">the loss of its legendary founder</a>. The style and packaging were the starting points, incorporating the house's iconic metal mesh.&nbsp;
Diane Kendal, a seasoned pro in the cosmetics field and influential in the creation of the <a href="https://www.lofficielusa.com/fashion/veronica-leoni-calvin-klein-creative-director" target="_blank" rel="noopener">Calvin Klein</a> and <a href="https://www.lofficielusa.com/fashion/marc-jacobs-fall-winter-2024-runway-show-review-images" target="_blank" rel="noopener">Marc Jacobs</a> beauty brands, was appointed creative director. She recently went viral for her work making innovative spider lashes for the <a href="https://www.lofficielusa.com/fashion/marc-jacobs-spring-summer-2024-runway-images" target="_blank" rel="noopener">Marc Jacobs Spring/Summer 2024</a> show. Now, for Rabanne, her chosen muse for the brand is Australian pop sensation, <a href="https://www.lofficielusa.com/fashion/troye-sivan-interview-pasha-de-cartier-campaign-2021">Troye Sivan</a>.&nbsp;&nbsp;

Beginning as a YouTuber, the 29 year old pop star has grossed over 8 million followers on YouTube and transformed into a global It-boy. His most recent album, "Something to Give Each Other," was a major success thanks to multiple chart-topping singles, one of which, "Rush," earned the artist his first Grammy nomination. The music video's choreography was even mimicked by fellow iI-boy <a href="https://www.lofficielusa.com/pop-culture/timothee-chalamet-kylie-jenner-dating-relationship-timeline" target="_blank" rel="noopener">Timothee Chalamet</a> on SNL.&nbsp;
His music video for "One Of Your Girls" most recently shook up the internet as Troy dabbled in drag for the first time, shocking fans and first-time listeners alike. The video, which featured Disney heartthrob Ross Lynch, has gone beyond viral, amassing nearly 33 million views and becoming his most successful YouTube video of all time.&nbsp;

The singer, who wore Rabbane in his "Rush" music video, expressed how meaningful this collaboration feels, saying, "There's something about Rabanne that feels very right, and their approach to fashion and beauty is totally in line with mine."
Sivan's music and fashion have always been deeply rooted in queer culture and street style, and are now being embraced by the high fashion world. As Rabbane's newest Global Makeup Brand Ambassador, Troye will make his debut in the new&nbsp; "Nudes" &nbsp;campaign, shot by Louise and Maria Thornfeldt.&nbsp;Rabanne's foray into the beauty space has been described as a high-fashion approach to makeup, combining the brand's signature quality and metallic luminosity.&nbsp;

Troye Sivan wearing Paco Rabanne Spring/Summer 2023. Photo Courtesy of Capitol Records, LLC.

Troye Sivan is Rabanne Beauty's Newest Global Ambassador

Tags

Related Articles

Music

DJ Regard Talks Teaming Up With Troye Sivan and Tate McRae for New Single "You"

Fashion

Troye Sivan Talks About His Relationship with Cartier

Music

Listen to Troye Sivan and Ariana Grande's New Song "Dance To This"

Recommended posts for you

Fashion

Steph Curry on His Style and NBA Tunnel Walk Philosophy

Fashion

Discover Fashion Inspired by Lanzarote, the Canary Island Gem

Film & TV

Madelyn Cline Navigates Fame

Politics & Culture

The Shocking Tale of a NoHo Nightmare Tenant Who Scammed Across the Globe

Fashion

The Top Resort 2025 Trends, From Fringe to Animal Prints

Fashion

Onitsuka Tiger and Patou Bring Balletcore to the Mexico 66 in New Collab

Travel & Living

Inside St. Moritz’s 2024 Art and Culture Boom

Fashion

12 Provocative Fashion Ads That Pushed the Limits