Pat McGrath and emerging pop star Maggie Lindemann's brand new collaboration is here.

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Every time celebrity makeup artist Pat McGrath plots her next product release, it&rsquo;s expected that models ranging from Bella Hadid to Naomi Campbell will be Instagramming lipsticks, eye shadows or&nbsp;the&nbsp;latest palette before we can get our eager hands on it. The legendary MUA has been using social media platforms&nbsp;to tease out new releases since she started her eponymous line in 2015, and now she&rsquo;s taking it to the next level.

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As of today, McGrath is teaming up with Spotify and emerging pop singer Maggie Lindemann to sell makeup on the platform&mdash;a first for Spotify. The two are launching a&nbsp;campaign called &ldquo;So Obsessed&rdquo; that&nbsp;sees Lindemann wearing some of the makeup artist&rsquo;s cult-worthy products, which are&nbsp;available for purchase immediately through Spotify&rsquo;s merchandise partner, Merchbar, on her <a href="https://open.spotify.com/artist/0uGk2czvcpWQA383Im6ajf">artist page</a>. &nbsp;

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If it sounds a little strange, it kind of is. It&rsquo;s an industry first for the music platform to join forces with a beauty brand, but McGrath has always been about celebrating references that span across music, art&nbsp;and culture, so we can see why she&rsquo;d opt for this kind of partnership. The merchandising component of Spotify has primarily been used to retail band tees and the conventional music merch in the past. &ldquo;Beauty, fashion and music have been intrinsically linked since the 1960s,&rdquo; McGrath&nbsp;said in a statement.

 
In honor of the collaboration, Lindemann will also debut her new single &ldquo;Obsessed&rdquo; on Nov. 17. However, perhaps the most exciting part of this ordeal&nbsp;is that McGrath is launching her new LiquiLUST 007 (a stunning glitter and gloss lipstick collection) products through the platform today as well; and these&nbsp;products won&rsquo;t launch on her website or anywhere else until later this week. Of course, you can also shop a selection of her Unlimited Edition pieces, including palettes and eyeliners&nbsp;via Spotify now&nbsp;too.

LiquiLust 007

Pat McGrath Launches Makeup on Spotify

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Pat McGrath Launches Makeup on Spotify

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