What is Orebella, Bella Hadid 's New Beauty Brand?

If you weren't already aware, there's a new celebrity entrepreneur in our midst because, as of tomorrow, Bella Hadid's brand Orebella (pronounced aura-bella) will officially launch. Hadid recently took to Instagram to give her fans and supporters a sneak peek at the brand's new products as well as a behind-the-scenes look into the making of the brand.

"5+ years in the making. Can’t wait to show you all the details crafted by the hands of our founder @bellahadid All to be revealed tomorrow..." read the caption under the recent pictures posted to Orebella's Instagram page. The photos seem to show Hadid meticulously pouring formulas into bottles and analyzing and taking notes around various product testers.

Hadid posted an inside look into Orebella's launch on her own Instagram page. The pictures show the model hard at work as she develops and creates her highly anticipated lifestyle brand. 

"Can’t believe I’m almost able to share what I’ve been keeping from you… 5+ years of creativity, tears, magic, and refueling of my life! My true passion," read the caption, followed by an invitation to sign up for "the list."

"For you and me and everyone in between! I’m so excited for you all to be a part of @orebella! See it all tomorrow, link in bio to get on the list!" the caption continued. Perhaps the list gives future consumers of Orebella a chance to be the first ones to get their hands on the coveted product. 

As of April 30, Hadid had introduced three perfumes that are part of Orebella's offerings. These three scents, titled Window2Soul, Salted Muse, and Bloomingfire, mark what the brand pens as the "new era of perfume." Window2Soul features notes of jasmine, rose, and fresh lemon with a bit of tonka bean. Salted Muse is described as a marine scent with hints of sea salt, lavender, pink pepper, and amber. Bloomingfire is a tropical scent with notes of monoi flower, patchouli, and bergamot added in. The perfumes are alcohol-free, essential-oil-based bi-phase perfumes, meaning the perfume's formula features two layers; the first layer is made to lengthen the longevity of the scent, while the second layer is meant to give off aromatherapy benefits and improve one's mood.

The pricing of these scents ranges from $35 to $100, depending on the size, and they will be available for purchase on Orebella.com beginning May 2 and Ulta.com starting May 10.   

This initiative from Hadid comes as no surprise, as the model has always been a longstanding advocate of both mental and physical self-care, especially as she was struggling with Lyme disease. 

Hadid recently announced that she is moving to Texas to be closer to her boyfriend, professional equestrian Adan Banuelos, and is taking a step back from modeling for the time being.