Harry Styles Launches New 'Life' Brand Pleasing

Harry Styles is a man of style—it's literally in his name. But now, the "Watermelon Sugar" singer is venturing into the beauty space with his new brand Pleasing.

The brand describes itself as a "life brand that moves to wherever there’s something pleasing to be found" with a mission of bringing "joyful experiences and products that excite the sense and blur the boundaries." While the brand's premiere launch focuses on beauty products, Pleasing isn't limiting itself to a single sphere of influence. 

"From nail polish to skin care to anything else we find Pleasing, we take inspiration from the way nature adorns itself and the multitudes of unique identities in our community. We believe by exploring the contradiction around and within us we dispel the myth of a binary existence."

For its first launch, Pleasing offers a modest line of nail polishes and skincare products. The Perfect Polish Set includes three pearlized colors (white, black, and pink) as well as a top coat. The Pearly Tops Polish is also available separately as a clear, matte polish with a "subtle iridescence" that can be used over any polish or by itself.

In addition to replicating Styles' chic manicure, The Pearlescent Illuminating Serum and The Pleasing Pen offer shoppers that same pearly glow for their skin. The serum combines Vitamin B5 with antioxidants and amino acids in a highly moisturizing formulation designed to give your skin that sought-after dewy effect, while the pen features dual serums with rolling ball applicators meant to soothe dry lips and under eyes.

While fans are already raving over the former L'OFFICIEL cover star's new business venture, Pleasing makes it clear from the outset that it's always looking for ways to improve. Said the brand, "Though we prioritize people and the planet, we know we can always do better and we strive to do so everyday. We celebrate the kindness and optimism in our community and the future we are all creating together."

Pleasing's debut products, the Perfect Pearl collection, launched online today, the first of three phases. All four pieces from the collection are available for pre-order now. Once pre-order sells out, shoppers will receive a code to register for early access on November 29 at 8 a.m. PST/11 a.m. EST. All Pleasing products will be on sale to the general public on November 29 at 10 a.m. PST/1 p.m. EST.