Dior Opens First Standalone Fragrance and Beauty Boutique in SoHo
Shop Dior's wide variety of beauty and fragrance products at their newest SoHo boutique.
Christian Dior Parfums has announced the opening of its first standalone fragrance and beauty boutique in North America, located in Manhattan's SoHo neighborhood.
A new milestone for the brand, the Dior Fragrance and Beauty Boutique will have an ever-evolving retail concept that changes seasonally to showcase new collections and brand experiences. The first display is entitled "The Dior Ball of Dreams," which ties into the global Holiday 2024 campaign featuring Anya Taylor-Joy.
The new boutique was designed with the idea of honoring the heritage of Dior’s first Paris boutique, which opened in 1946, and the brand's legendary home at 30 Avenue Montaigne.
At the heart of the boutique, visitors will find a central display featuring La Collection Privée Christian Dior, seasonal makeup looks, and skincare. The store also offers a bespoke Haute Parfumerie experience crafted by Perfume Creation Director Francis Kurkdjian, with iconic scents such as Miss Dior, J’adore, and Sauvage on display.
In addition to fragrances, the boutique highlights Rouge Premier, a haute couture lipstick developed by Peter Philips, Creative and Image Director of Dior Makeup. The store also includes an intimate consultation area where customers can explore personalized fragrance and makeup services.
Beginning today, customers are welcome at the new boutique at 109 Greene St.
