The scent—led by an all-female superstar team—is as delicious as it is relevant, with its campaign doubling as a call to action.

&quot;Thank you for being here to celebrate with us. This is an important moment for our brand&mdash;very important,&nbsp;&quot; begins Simona Cattaneo (Chief Marketing Officer of Coty)&nbsp;as we settle in for Calvin Klein&#39;s launch on Wednesday night.&nbsp;Talk about a strong opening line.

Presenting us with a series of panel discussions and workshops led by female&nbsp;leaders in their respective fields, it was clear from the get-go&nbsp;that&nbsp;this&nbsp;launch was&nbsp;no ordinary launch.&nbsp;That being said, Calvin Klein Women is no ordinary scent. Not only is this the brand&#39;s&nbsp;first feminine <a href="https://www.lofficielusa.com/search?q=calvin+klein" target="_blank">eau de parfum&nbsp;</a>in 13 years, but it also marks the&nbsp;first CK fragrance for Chief Creative Officer&nbsp;Raf Simons.&nbsp;Why now? It&#39;s&nbsp;about time that a women&#39;s perfume drew inspiration from the multifaceted reality of modern feminine&nbsp;identity. Spearheaded by an all-female team, everything about Calvin Klein Women has been developed by women for women.&nbsp;During the launch&#39;s panel discussion, multi-award-winning actress Saoirse Ronan talked to us about what it was like to work with also multi-award-winning actress&nbsp;Lupita Nyong&#39;o and&nbsp;world-renown visual artist Anne Collier&nbsp;who shot the campaign.

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&quot;It was a true collaboration for all the women involved. Although the idea to use this fragrance to celebrate iconic women was always there, Lupita and I were asked to bring in our own visions and thoughts to the concept. Neither Anne, Lupita nor I&nbsp;really&nbsp;come from the world of fashion, so &nbsp;this was a project we really believed in.&quot;

As such, the actresses are filmed bare-faced and in their natural elements: listening to their favorite records, sketching and reading&mdash;a celebration of authenticity.&nbsp;Moreover thanks to the talented minds of master parfumiers Annick Menardo and Honorine Blanc, we&#39;ve finally been blessed with, in their words, &quot;a fragrance for us and not to please others.&quot;&nbsp;By&nbsp;breaking the boundaries between otherwise gender-appropriated fragrance notes, the duo worked tirelessly for six&nbsp;months to create a &quot;disruptive scent&quot; that&nbsp;reflected the new disruptive chapter for Calvin Klein under Raf Simons.&nbsp;Indeed, the carefully combined notes of eucalyptus acorns, Alaskan cedarwood, and orange flower make for a beautifully powerful and fresh scent.

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Calvin Klein Women was also developed within the context of a wider call to action. In the same way that Saoirse and Lupita were asked: &quot;Which iconic women have most influenced you?&quot; Calvin Klein invites you to reflect on how women from the past or present continue to pave the way for our development in contemporary society. Using the hashtag&nbsp;#IAMWOMEN&nbsp;or uploading your icons&nbsp;<a href="https://www.calvinklein.us/en/iamwomen" target="_blank">here</a>,&nbsp;you&#39;re invited to join the conversation. Saoirse chose Nina Simone and Sissy Spacek for their authenticity and strength (and because they &quot;remind her of her mum and dad&quot;), while Lupita chose Katharine Hepburn and Eartha Kitt.

Who are some women who have inspired you?&nbsp;

Calvin Klein Women is available in-store and&nbsp;<a href="https://www.macys.com/shop/product/calvin-klein-women-eau-de-parfum-spray-1.7-oz.?ID=6572973&amp;pla_country=US&amp;cm_mmc=MSN_Bing_Seasonal_PLA-_-All_Products_-_BS_All_Products-_-11617622401-_-pg105214_c_kclickid_76f2cae5-ab34-4104-af06-fb6b96bd1612&amp;trackingid=489x105214" target="_blank">online</a>&nbsp;at Macy&#39;s.

To find out more about Calvin Klein&#39;s project, <a href="https://www.calvinklein.us/en/iamwomen" target="_blank">click here</a>.&nbsp;

Calvin Klein's Latest Fragrance Was Created by Women for Women

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