6 Best Purple Shampoos to Tone Your Blonde Locks

With the new year finally here, it's time to embrace new beginnings, new opportunities, and—if you really want to leave 2020 behind—a new look. Quarantine boredom has led to months of exciting hair experimentation—DIY bangs, big chops, dip-dyes—but after months of staying indoors and weathering the cold, we're more than ready to change things up by going lighter.

After the initial excitement of going blonde settles in, it's important to remember the amount of upkeep it takes to keep hair from getting dull and brassy. By opening the cuticle to lift your natural color, your new locks will be affected more by UV rays and pollution, leading to a dry texture and a brassy color if you don't adapt your routine.

To cancel out unwanted yellow tones that will inevitably appear over time, add a purple shampoo into your at-home haircare routine for consistent color correction. Washing with purple shampoo just once a week may be all the upkeep you need to prevent excess dryness and bring back platinum locks. It's not just limited to blondes; brunettes with blonde highlights or a balayage can benefit from adding vibrancy to their lighter strands. Here, L'OFFICIEL rounds up the best purple shampoo options to help your new blonde 'do last well into 2021.