Jay Chou is the New Global Ambassador of Rimowa

Rimowa, the leading German manufacturer of luggage since 1898, has announced its new global brand ambassador as director, actor, and cover star of L'OFFICIEL Jay Chou. "Traveling around the world, my Rimowa suitcases have been trusted companions with whom I have shared precious memories," says Chou for the occasion. "They have accompanied me not only in the professional field, but also during other trips, when I delved into new territories looking for inspiration. Serving as a global ambassador of Rimowa makes me very happy. I appreciate this bond and I care a lot about this lasting relationship with the brand."

The German Maison's suitcases have been Chou's constant companions throughout his career, and one of them was exhibited at the SEIT 1898 exhibition, on the occasion of the brand's 125th anniversary. Chou's moment in the spotlight continues, officially joining the RIMOWA family, they will share the values ​​and excellence of the brand together.

"At Rimowa we have always believed in the transformative power of travel and the commitment to constantly perfect one's craft, fearlessly pursuing innovation and reinvention. Jay Chou not only embodies all of these values, but is someone we admire for his global impact as an artist. It is an honor to welcome him as RIMOWA's global ambassador,” says Hugues Bonnet-Masimbert, CEO of Rimowa.